Editorial Board   Guest Author

Ms. Lipton

Sarah Lipton

Senior Global Brand Director, Westin Hotels & Resorts

Sarah Lipton has been building hotel brands at Starwood Hotels and Marriott International for her entire career. In her role as the Senior Global Brand Director for Westin Hotels & Resorts, Ms. Lipton is responsible for developing the strategic global initiatives for Marriott's wellness-focused, Premium Distinctive lifestyle brand. Ms. Lipton manages the brand's positioning as well as developing strategic programs, offerings and partnerships, while continuing to direct the overall brand management, integrity and positioning of the Westin brand and its robust portfolio of more than 225 hotels and resorts all across the world. She drives the global marketing strategy, guest experience, standards and communications programs for Westin.

Ms. Lipton has been a pivotal contributor on six global brand teams, having managed initiatives for Sheraton Hotels & Resorts, Four Points by Sheraton, Element Hotels, Aloft Hotels, Le Meridien Hotels and Westin Hotels & Resorts. She has led numerous essential marketing initiatives, including the launch of Westin's Well-Being Movement in 2014, and more recently, Westin's new global brand campaign, Let's Rise, which takes on the disruptions of travel and empowers guests to be their best selves during their stay through wellness. She also helped cultivate many signature experiential innovations to drive meaningful and differentiated experiences for guests and associates including Westin's partnerships with top-tier fitness brands including Peloton and TRX, Westin's global portfolio of active Run Concierges, and the RunWestin program just to name a few.

Ms. Lipton is a graduate of Washington University in St. Louis and resides in New York City with her family.


Please visit http://www.westin.com for more information.

Ms. Lipton can be contacted at 914-640-8100 or sarah.lipton@westin.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.