Editorial Board   

Mr. Boyar

Bill Boyar

Chairman, Boyar and Miller

Bill Boyar has been a constant presence in the Houston business community since founding his first law firm in 1980. With a practice focus on corporate finance, mergers and acquisitions, real estate, and hospitality, Bill has worked with leading regional, national and international organizations throughout his career. With client relationships that span decades, and deep national and international networks of colleagues and business partners, his career and emphasis on service has stood in contrast to today's often short-sighted marketplace. Bill is both an entrepreneur businessman and practitioner. In 1980 at the age of 29, he began building his first firm. In 1990 Bill joined partners and established Boyar & Miller. Today clients include an array of Fortune 1000 and middle market companies in diverse sectors. Presently, Bill is a Fellow of the Texas Bar Foundation, The Houston Bar Foundation, a member of the Texas College of Real Estate Attorneys and Chairman-Elect of the End Hunger Network - Houston, as well as an ongoing supporter of SEARCH Homeless Project, Camp For All, The Post Oak School and Episcopal High School.

Mr. Boyar can be contacted at bboyar@boyarmiller.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.