Editorial Board   Guest Author

Mr. Bramhall VI

Jason Bramhall VI

Senior Director, Procurement, The Gettys Group

Jason Bramhall VI is a practiced FF&E expert with a discerning eye for quality and detail. Bringing more than 15 years of supply chain experience to The Gettys Group, spanning interior, industrial and mechanical design fields, Mr. Bramhall's procurement experience dates back to before global sourcing was a commonly discussed practice. His knowledge base gathered in worldwide markets and the advantages and related challenges of working overseas brings tremendous value both to The Gettys Group and its clients.

With each procurement project award, Mr. Bramhall has relied on his skill set and managerial approach to ensure the project supply chain is seamless; maintaining succinct client communication in conjunction with negotiating comprehensive FF&E budgets, project management, delivery logistics and installation. Quality standards are treated as the priority throughout the process, ultimately enabling the successful delivery of each project to our deserving clientele.

To truly respect and realize the designer's intent while balancing the project drivers of cost, quality and timeline is a testament to The Getty's Group's understanding of the hospitality market and the expectations therein.  A successful balance of each provides for a successful implementation for all.

Mr. Bramhall  holds a Bachelor of Science in Business Administration (BSBA) degree from Auburn University in Operations & Supply Chain Management.

Mr. Bramhall VI can be contacted at 312-832-2450 or JBramhallVI@gettys.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.