Editorial Board   Guest Author

Mr. Bramhall VI

Jason Bramhall VI

Senior Director, Procurement, The Gettys Group

Jason Bramhall VI is a practiced FF&E expert with a discerning eye for quality and detail. Bringing more than 15 years of supply chain experience to The Gettys Group, spanning interior, industrial and mechanical design fields, Mr. Bramhall's procurement experience dates back to before global sourcing was a commonly discussed practice. His knowledge base gathered in worldwide markets and the advantages and related challenges of working overseas brings tremendous value both to The Gettys Group and its clients.

With each procurement project award, Mr. Bramhall has relied on his skill set and managerial approach to ensure the project supply chain is seamless; maintaining succinct client communication in conjunction with negotiating comprehensive FF&E budgets, project management, delivery logistics and installation. Quality standards are treated as the priority throughout the process, ultimately enabling the successful delivery of each project to our deserving clientele.

To truly respect and realize the designer's intent while balancing the project drivers of cost, quality and timeline is a testament to The Getty's Group's understanding of the hospitality market and the expectations therein.  A successful balance of each provides for a successful implementation for all.

Mr. Bramhall  holds a Bachelor of Science in Business Administration (BSBA) degree from Auburn University in Operations & Supply Chain Management.

Mr. Bramhall VI can be contacted at 312-832-2450 or JBramhallVI@gettys.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.