Editorial Board   Guest Author

Mr. Bramhall VI

Jason Bramhall VI

Senior Director, Procurement, The Gettys Group

Jason Bramhall VI is a practiced FF&E expert with a discerning eye for quality and detail. Bringing more than 15 years of supply chain experience to The Gettys Group, spanning interior, industrial and mechanical design fields, Mr. Bramhall's procurement experience dates back to before global sourcing was a commonly discussed practice. His knowledge base gathered in worldwide markets and the advantages and related challenges of working overseas brings tremendous value both to The Gettys Group and its clients.

With each procurement project award, Mr. Bramhall has relied on his skill set and managerial approach to ensure the project supply chain is seamless; maintaining succinct client communication in conjunction with negotiating comprehensive FF&E budgets, project management, delivery logistics and installation. Quality standards are treated as the priority throughout the process, ultimately enabling the successful delivery of each project to our deserving clientele.

To truly respect and realize the designer's intent while balancing the project drivers of cost, quality and timeline is a testament to The Getty's Group's understanding of the hospitality market and the expectations therein.  A successful balance of each provides for a successful implementation for all.

Mr. Bramhall  holds a Bachelor of Science in Business Administration (BSBA) degree from Auburn University in Operations & Supply Chain Management.

Mr. Bramhall VI can be contacted at 312-832-2450 or JBramhallVI@gettys.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.