Editorial Board   Guest Author

Mr. Allen

J.Carter Allen

Managing Director, HVS Houston

J. Carter Allen, MAI, is the Managing Director of the Houston office of HVS, a Designated Member of the Appraisal Institute (MAI), and a state-certified general appraiser. While Mr. Allen's expertise is focused on markets in Texas and the Southeast, he has consulted on hundreds of hotels and resorts throughout the country.

Mr. Allen graduated from the University of Houston's Conrad N. Hilton College of Hotel and Restaurant Management with an emphasis on Hospitality Finance and Development and a minor in Finance from the university's Bauer School of Business. He has also completed an advanced set of courses in the analysis and valuation of real estate through the Appraisal Institute.

As an undergrad, he served as President of the University of Houston's student chapter of Hospitality Finance and Technology Professionals. Mr. Allen also served as President of Pi Kappa Phi at the University of Houston and went on to consult for Pi Kappa Phi Properties in Charlotte, North Carolina, before joining HVS.

His experience also spans front-line work at The Houstonian hotel and operations and management internships with JW Marriott and CenterPointe Hotels. As part of The Abilities Experience, Pi Kappa Phi's philanthropic arm, Mr. Allen biked 4,000 miles across the country in 2007 to raise funds and awareness for people with disabilities. He continues to support the charity and has since run the Marine Corp Marathon and participated in Summit Vision, a four-day excursion in the mountains of Colorado focused on reaching some the highest peaks in the state and proving the inability to see does not affect one's vision of possibility.

Mr. Allen can be contacted at 713-252-5595 or callen@hvs.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.