Editorial Board   Guest Author

Mr. Allen

J.Carter Allen

Managing Director, HVS Houston

J. Carter Allen, MAI, is the Managing Director of the Houston office of HVS, a Designated Member of the Appraisal Institute (MAI), and a state-certified general appraiser. While Mr. Allen's expertise is focused on markets in Texas and the Southeast, he has consulted on hundreds of hotels and resorts throughout the country.

Mr. Allen graduated from the University of Houston's Conrad N. Hilton College of Hotel and Restaurant Management with an emphasis on Hospitality Finance and Development and a minor in Finance from the university's Bauer School of Business. He has also completed an advanced set of courses in the analysis and valuation of real estate through the Appraisal Institute.

As an undergrad, he served as President of the University of Houston's student chapter of Hospitality Finance and Technology Professionals. Mr. Allen also served as President of Pi Kappa Phi at the University of Houston and went on to consult for Pi Kappa Phi Properties in Charlotte, North Carolina, before joining HVS.

His experience also spans front-line work at The Houstonian hotel and operations and management internships with JW Marriott and CenterPointe Hotels. As part of The Abilities Experience, Pi Kappa Phi's philanthropic arm, Mr. Allen biked 4,000 miles across the country in 2007 to raise funds and awareness for people with disabilities. He continues to support the charity and has since run the Marine Corp Marathon and participated in Summit Vision, a four-day excursion in the mountains of Colorado focused on reaching some the highest peaks in the state and proving the inability to see does not affect one's vision of possibility.

Mr. Allen can be contacted at 713-252-5595 or callen@hvs.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.