Editorial Board   Guest Author

Mr. Nedeau

Mike Nedeau

Food & Beverage Director, Geneva National Resort & Club

Inspired by making others happy, Mike Nedeau, pursued a career in food and beverage. "I feel there is no better way to evoke smiles than through food and wine, beer or spirits."

For the past 17 years, gregarious grins have been Mr. Nedeau's goal, whether he working as bus boy, prep cook, sous chef, server, wine director, restaurant and tasting room manager, or sommelier.

Well-traveled and with such a refined palate, many would presume Mr. Nedeau's favorite meal to be a foie gras or Bordeaux wine, but the Elkhorn, WI-bred epicurean notes, "While I love a gourmet meal, just give me a bottle of Champagne alongside fried chicken and bacon, and I'm happier than a 13-year-old girl at a Justin Bieber concert."

In his current position as the Director of Food and Beverage for the luxury golf resort, Geneva National Resort and Club, he personally oversees five outlets within the Food and Beverage sector to include beverage carts/snack bars, Banquets the Grill Room restaurant, off site catering delivery service, and the Hunt Club Steakhouse. Mr. Nedeau is responsible for seven managers including chefs, sous chefs, restaurant managers and assistants, with the responsibility of 170 indirect reports in peak season.

Mr. Nedeau is a certified Sommelier, holding the Wine and Spirits Education Trust (WSET 3 advanced certification, and the Society of Wine Educators “certified specialist of wine (CSW). A graduate of University of Wisconsin-Whitewater with a degree in health and nutrition, Mr. Nedeau also holds a Master's in Business from Amberton University.


Please visit http://www.genevanationalresort.com for more information.

Mr. Nedeau can be contacted at 262-245-7000 or inns@gnresort.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.