Editorial Board   Guest Author

Mr. Nedeau

Mike Nedeau

Food & Beverage Director, Geneva National Resort & Club

Inspired by making others happy, Mike Nedeau, pursued a career in food and beverage. "I feel there is no better way to evoke smiles than through food and wine, beer or spirits."

For the past 17 years, gregarious grins have been Mr. Nedeau's goal, whether he working as bus boy, prep cook, sous chef, server, wine director, restaurant and tasting room manager, or sommelier.

Well-traveled and with such a refined palate, many would presume Mr. Nedeau's favorite meal to be a foie gras or Bordeaux wine, but the Elkhorn, WI-bred epicurean notes, "While I love a gourmet meal, just give me a bottle of Champagne alongside fried chicken and bacon, and I'm happier than a 13-year-old girl at a Justin Bieber concert."

In his current position as the Director of Food and Beverage for the luxury golf resort, Geneva National Resort and Club, he personally oversees five outlets within the Food and Beverage sector to include beverage carts/snack bars, Banquets the Grill Room restaurant, off site catering delivery service, and the Hunt Club Steakhouse. Mr. Nedeau is responsible for seven managers including chefs, sous chefs, restaurant managers and assistants, with the responsibility of 170 indirect reports in peak season.

Mr. Nedeau is a certified Sommelier, holding the Wine and Spirits Education Trust (WSET 3 advanced certification, and the Society of Wine Educators “certified specialist of wine (CSW). A graduate of University of Wisconsin-Whitewater with a degree in health and nutrition, Mr. Nedeau also holds a Master's in Business from Amberton University.


Please visit http://www.genevanationalresort.com for more information.

Mr. Nedeau can be contacted at 262-245-7000 or inns@gnresort.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.