Editorial Board   Guest Author

Mr. Nedeau

Mike Nedeau

Food & Beverage Director, Geneva National Resort & Club

Inspired by making others happy, Mike Nedeau, pursued a career in food and beverage. "I feel there is no better way to evoke smiles than through food and wine, beer or spirits."

For the past 17 years, gregarious grins have been Mr. Nedeau's goal, whether he working as bus boy, prep cook, sous chef, server, wine director, restaurant and tasting room manager, or sommelier.

Well-traveled and with such a refined palate, many would presume Mr. Nedeau's favorite meal to be a foie gras or Bordeaux wine, but the Elkhorn, WI-bred epicurean notes, "While I love a gourmet meal, just give me a bottle of Champagne alongside fried chicken and bacon, and I'm happier than a 13-year-old girl at a Justin Bieber concert."

In his current position as the Director of Food and Beverage for the luxury golf resort, Geneva National Resort and Club, he personally oversees five outlets within the Food and Beverage sector to include beverage carts/snack bars, Banquets the Grill Room restaurant, off site catering delivery service, and the Hunt Club Steakhouse. Mr. Nedeau is responsible for seven managers including chefs, sous chefs, restaurant managers and assistants, with the responsibility of 170 indirect reports in peak season.

Mr. Nedeau is a certified Sommelier, holding the Wine and Spirits Education Trust (WSET 3 advanced certification, and the Society of Wine Educators “certified specialist of wine (CSW). A graduate of University of Wisconsin-Whitewater with a degree in health and nutrition, Mr. Nedeau also holds a Master's in Business from Amberton University.


Please visit http://www.genevanationalresort.com for more information.

Mr. Nedeau can be contacted at 262-245-7000 or inns@gnresort.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.