Editorial Board   Guest Author

Mr. Greenleaf

John Greenleaf

Global Head, Hilton Garden Inn

John Greenleaf proudly serves as globalhead of Hilton Garden Inn. In his role, Mr. Greenleaf is responsible for the strategicdirection and vision of an award-winning brand that features more than 750locations in 37 countries.

Since joining Hilton in 2011, Mr.Greenleaf has held several strategic brand management positions that leverage hisstrong expertise in developing, operating, marketing and growing hospitality brands.Most recently, Mr. Greenleaf served as global head of DoubleTree. He wasresponsible for overseeing the global Full Service Sales group and global BrandProgram Management, Openings & Analytics team for Hilton Full Service Brands,which includes DoubleTree; Hilton Hotels & Resorts; and Curio by Hilton - ACollection of Unique Hotels.

Previous positions have included vicepresident of global brand performance support for the flagship Hilton Hotels &Resorts where he was responsible for leadership and direction of brand supportoperations for the brand's hotels around the world. Mr. Greenleaf began hiscareer as vice president of global brand marketing for DoubleTree by Hiltonwhere he oversaw a global brand repositioning in 2011, plus global advertising,visual identity, public relations, social media, online marketing, brandpartnerships, and promotions and hotel marketing communications support.

Mr. Greenleaf earned a Master ofBusiness Administration from The Amos Tuck School of Business at DartmouthCollege and a bachelor's degree in economics from Dickinson College, graduatingmagna cum laude. He also studied at the University of St. Andrews in St.Andrews, Scotland.

Originally from Pennsylvania, Mr.Greenleaf enjoys classic cars, golf and spending quality time with his wife,Anne, and their two children.


Please visit http://www.hilton.com for more information.

Mr. Greenleaf can be contacted at 783-883-1000 or john.greenleaf@hilton.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.