Editorial Board   

Ms. Tounta

Philia Tounta

General Manager, Apokoros Club Hotel & Villas

Philia Tounta has been working in the tourism sector for 23 years. She has worked in various hotels, travel agencies and unions in Greece and abroad.

Currently Ms. Tounta is a General Manager of Apokoros Club Hotel & Villas in Athens. In addition, she is a Customer Service Manager at Thamiris Hotels in Crete, and Founder of the upcoming Activities web site “meetauthenticcrete” as well as a sales rep at “Crete Focus”.

Ms. Tounta is a hospitality & tourism consultant for small medium sized hotels, a Tourism Ambassador in Hellenic Tourist Society, an editorial board member for the Journal of Tourism & Hospitality Management New York USA, a provocateur in seminars and occasionally speaks at  industry conferences. She is a freelance author to various online international and local blogs (hotelspeak, hotelexecutive, traveldailynews, ehotelier, etc).  She often participates in discussions in Greek Radio Channels and has been interviewed by various journalists from abroad concerning tourism issues.

Ms. Tounta acquired an MBA Degree at UK Leicester (Employee Relations), a Bachelor Degree in Athens (Organizational Behavior &Management), and a Diploma in Tourism and a Diploma in CRM, UK. She speaks English, French, Spanish, Russian and Italian and she is a member of TIES, HTS, Bedposts, etc. She has attended numerous seminars and workshops concerning tourism and small business management.


Ms. Tounta can be contacted at apokorosclub@yahoo.gr

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.