Editorial Board   Guest Author

Ms. Crowley

Lori Crowley

Corporate Director of Food & Beverage, Prism Hotels & Resorts

Lori Crowley began her hospitality career as a Food and Beverage manager in Atlantic City when the city became a gambling and tourist destination.  She worked at the historic Claridge Hotel, Harrah's Marina and opened Trump Taj Mahal before joining Hyatt Hotels and Resorts in 1990.

Over two decades, opportunities to travel and manage upscale properties and resorts across the country, including Hawaii, made Ms. Crowley a valued Food and Beverage executive within the company. She was selected to be the Corporate Director of Food and Beverage for 120 Hyatt Hotels and Resorts and played a primary role in the planning and execution of Food and Beverage operations for new hotel openings and takeovers.    Ms. Crowley relocated to Los Angeles in 2005 to complete the takeover and renovation of the Hyatt Regency Century Plaza as the Executive Assistant Manager and Director of Food and Beverage.  This role included senior leadership responsibilities for multiple Southern California Hotels.

Ms. Crowley's extensive experience brings fresh perspective and creativity to new restaurant concepts while keeping them market appropriate. She has demonstrated a commitment to bring locally sourced food, environmentally safe practices and supporting the community to her workplace.

A native of New Jersey, Ms. Crowley graduated Rider University with a degree in Business Administration and has completed several post graduate courses in her career. She is a curious and accomplished traveler who enjoys the outdoors, food, fashion, photography and wine. Ms. Crowley currently lives in Dallas, Texas.


Please visit http://www.prismhotels.com for more information.

Ms. Crowley can be contacted at 214-987-9300 or lori.crowley@prismhotels.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.