Editorial Board   Guest Author

Mr. Murch

Brian Murch

Principal, DLR Group

Brian Murch is a design leader, architect, and Principal at DLR Group, a global design firm with offices across the country and internationally. Working creatively throughout most of his career, Mr. Murch has focused his design experience in the hospitality, residential, and mixed-use markets, collaborating with a variety of clients throughout the United States.

Engaging user groups to create unique and innovative design solutions, Mr. Murch focuses on design that responds to the different forces that shape every project and the infusion of the context around them. Mr. Murch's passion is in the development and design for the newest boutique and lifestyle hotels, the most recent of which includes work in the historic LoDo area of Denver, Colorado.

His experience also includes collaborations with larger flagship brands such as Marriott and Hilton, and he has worked on such notable projects as The Laylow, Marriott Autograph Collection in Honolulu, Hawaii, and the Hilton Hotel at the Iowa Events Center in Des Moines, Iowa. Drawing on his almost 20 years of experience in design, planning, and project management, Mr. Murch is adept at listening to and engaging with clients to creatively find unique solutions to craft memorable places with inspired storytelling.

As a hospitality designer, Mr. Murch looks for new ideas and ways to evolve the creative process. “My passion is for all aspects of design and the landscape of architecture in which we live and play. Inspiration comes to me in all forms as I participate in research, and innovate new and relevant ideas that fundamentally shape the places our firm creates.”

 


Please visit http://www.dlrgroup.com for more information.

Mr. Murch can be contacted at 913-685-5654 or brianmurch@dlrgroup.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.