Editorial Board   Guest Author

Ms. Eisenstodt

Joan Eisenstodt

Principal, Eisenstodt Associates, LLC

Joan Eisenstodt, whose expertise is in negotiations and contracts with facilities and vendors for meetings; working with groups to revitalize and design conferences and meetings; and as a trainer and facilitator in ethics, risk management, contracts, negotiations, and general meeting management, brings extensive experience to her work. She founded Eisenstodt Associates, a Washington, DC-based meeting consulting, facilitation and training company, in 1981.

Prior to founding her company, she was a meeting planner for a DC association for 3 years; and prior to her move to DC, she coordinated events for an art museum in Ohio.

Long active on social media, Ms. Eisenstodt was the original moderator of the MIMList (now “MiForum”) beginning in 1999. Now she writes and blogs at www.meetingstoday.com. Her monthly first Friday of the month “Friday with Ms. Eisenstodt” newsletter tackles ethics, safety, learning, and much more.

Ms. Eisenstodt serves as a hospitality industry expert witness and is on the Editorial Advisory Board of the Journal of Convention and Event Tourism. She is active in the hospitality industry and in her community where she served on education-related boards and on those for environmental stewardship.

She served 4 years on the Board of Directors of Meeting Professionals International (MPI), an organization in which she has been active since 1979. She represented MPI on the Joint Industry Task Force on Diversity, served 3 years as a Trustee of the MPI Foundation, and was the founding Chair of the MPI Student/Faculty Committee. Eisenstodt was selected MPI International Planner of the Year in 1991.

Ms. Eisenstodt is a long-time active member of the American Society of Association Executives (ASAE) and the Professional Convention Management Association (PCMA.) For ASAE, she is a past chair of the Ethics Committee, and has served on the Diversity Committee, Meetings and Exhibition (“M&E”) Section Council and on the Ethics Committee. ASAE's Board of Directors, in 2011, passed the revised Standards of Conduct, applicable to all ASAE member categories, that Ms. Eisenstodt helped draft. Ms. Eisenstodt most recently served on two sub-groups as an ad hoc volunteer for the Diversity & Inclusion Committee.

Please visit http://www.eisenstodt.com for more information.

Ms. Eisenstodt can be contacted at 202-737-7890 or joanleisenstodt@gmail.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.