Editorial Board   Guest Author

Mr. Hazinski

Thomas Hazinski

Managing Director, HVS Facililties Consulting

Thomas A. Hazinski is the Managing Director of HVS Convention, Sports, & Entertainment Facilities Consulting in Chicago, Illinois. His consulting practice is dedicated to the market and financial analysis of public assembly facilities, including convention and conference centers, headquarters hotels, sports and event facilities, performing arts venues, tourism attractions, mixed-use developments, and other development initiatives.

Mr. Hazinski has over 25 years of experience in the public policy arena, as both a public official and a consultant. He specializes in providing economic and financial research to public agencies involved in economic development initiatives. Before starting his consulting career, Mr. Hazinski served in several positions for the City of Chicago, including assistant budget director. In this capacity, he managed the City's revenue analysis unit and was responsible for project revenue estimation, legislative review, and fiscal impact analyses. Mr. Hazinski holds a master's degree in public policy from the University of Chicago's Harris School of Public Policy.

Mr. Hazinski has managed over 400 assignments related to the analysis of public assembly facilities and is a widely published industry leader. He is a leading expert on public/private partnerships in hotel development. Tom has helped his clients successfully develop public facilities projects in San Diego, Chicago, Boston, Seattle, New York City, Nashville, Baltimore, Raleigh, New Orleans, San Antonio, Dallas, Fargo, Fort Lauderdale, and many other US markets-large and small. His extensive international experience includes hospitality and mixed-use projects in Europe, Asia, Africa and the Middle East. Mr. Hazinski has taught a class at Roosevelt University in Chicago on the feasibility study of hospitality and tourism assets.


Please visit http://www.hvs.com for more information.

Mr. Hazinski can be contacted at 312-587-9900 x11 or thazinski@hvs.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.