Editorial Board   Guest Author

Mr. Evans

Chris Evans

Associate Principal, Rottet Studio

Chris Evans is an Associate Principal at Rottet Studio with more than 15 years of interior architecture and design experience spread over a variety of commercial and hospitality projects. Recognized for his diversified strengths, Mr. Evans plays a valuable role in all aspects of the design process from concept design to construction administration, with concentrated efforts on space planning, architectural finishes and furniture specifications for the project.

In 2017 Boutique Design magazine honored Mr. Evans on the roster of the Boutique 18, the magazine's yearly roster of noteworthy, on-the-rise designers of hospitality interiors.

Mr. Evans cut his teeth from an early age in his family's furniture shop, initiating his study of the design world by shaping objects with his hands. The manual process link between working with his hands and his brain has informed his design throughout his young career, exemplified by his unparalleled expertise in space planning, architectural finishes and detailing, and furniture specifications.

Mr. Evans' talents also include the development of design details for custom furniture and millwork pieces, ranging from traditional carved wood and tooled leather details to very contemporary stone and glass details. This design approach, born of function and imbued with beauty, has resulted in buildable and memorable projects for his clients. An approach combining his background with extensive historic research has allowed him to create buildings, spaces and furniture that invoke authentic emotional responses from clients and guests.

Mr. Evans worked with Mirador Group, Inc. for several years before joining the DMJM Rottet team. He transitioned to Rottet Studio when it was launched in 2008. Throughout his career he has been involved in both base building and interior architecture projects.

Please visit http://www.rottetstudio.com for more information.

Mr. Evans can be contacted at 713-425-4879 or chris.evans@rottetstudio.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.