Editorial Board   Guest Author

Mr. Evans

Chris Evans

Associate Principal, Rottet Studio

Chris Evans is an Associate Principal at Rottet Studio with more than 15 years of interior architecture and design experience spread over a variety of commercial and hospitality projects. Recognized for his diversified strengths, Mr. Evans plays a valuable role in all aspects of the design process from concept design to construction administration, with concentrated efforts on space planning, architectural finishes and furniture specifications for the project.

In 2017 Boutique Design magazine honored Mr. Evans on the roster of the Boutique 18, the magazine's yearly roster of noteworthy, on-the-rise designers of hospitality interiors.

Mr. Evans cut his teeth from an early age in his family's furniture shop, initiating his study of the design world by shaping objects with his hands. The manual process link between working with his hands and his brain has informed his design throughout his young career, exemplified by his unparalleled expertise in space planning, architectural finishes and detailing, and furniture specifications.

Mr. Evans' talents also include the development of design details for custom furniture and millwork pieces, ranging from traditional carved wood and tooled leather details to very contemporary stone and glass details. This design approach, born of function and imbued with beauty, has resulted in buildable and memorable projects for his clients. An approach combining his background with extensive historic research has allowed him to create buildings, spaces and furniture that invoke authentic emotional responses from clients and guests.

Mr. Evans worked with Mirador Group, Inc. for several years before joining the DMJM Rottet team. He transitioned to Rottet Studio when it was launched in 2008. Throughout his career he has been involved in both base building and interior architecture projects.

Please visit http://www.rottetstudio.com for more information.

Mr. Evans can be contacted at 713-425-4879 or chris.evans@rottetstudio.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.