Editorial Board   Guest Author

Ms. Korczynski

Adrianne Korczynski

Vice President & Managing Creative Director, NELSON's Hospitality Studio

As Vice President, and Managing Creative Director of NELSON's Hospitality Studio, Adrianne Korczynski organizes project teams and leads from a creative standpoint, blending right- and left-brain thinking to create innovative solutions. In addition, Ms. Korczynski focuses on brand development & communication across all disciplines of the firm. Her passion for making sure the brand expression, personality, tone of voice and graphic standards are elevated, consistent and appropriately represented, is evident in the brands she works with.

With over 18 years of industry experience, Ms. Korczynski has worked with leading hospitality brands including Hilton, Marriott, Starwood and Yum! Brands. Having been with the team since 2002- her ability to develop long-term relationships with clients and deliver beyond their expectations is a huge part of NELSON's very successful 15+ year history with Hilton. She has worked on a number of design initiatives within the Hilton Portfolio of Brands including the Make It Hampton Brand Program, Perfect Mix Lobby, and HGI's Project Grow refresh. Most recently she led the design team for the Tru by Hilton brand prototype - from conceptual design through documentation. A disruptor in the Midscale category, Tru continues to outpace competitors and Development projections, as well as win Design Awards including BDNY's Gold Key Award in the "Judge's So Cool" category.

Ms. Korczynski has been published in leading hospitality publications including Boutique Design and Hotel Business. She received her degrees in Architecture (BArch), and Graphic Communications (Masters of Design) from the University of Cincinnati.


Please visit http://www.nelsonww.com for more information.

Ms. Korczynski can be contacted at +1 513-241-3000 or akorczynski@nelsonww.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.