Editorial Board   Guest Author

Ms. Korczynski

Adrianne Korczynski

Vice President & Managing Creative Director, NELSON's Hospitality Studio

As Vice President, and Managing Creative Director of NELSON's Hospitality Studio, Adrianne Korczynski organizes project teams and leads from a creative standpoint, blending right- and left-brain thinking to create innovative solutions. In addition, Ms. Korczynski focuses on brand development & communication across all disciplines of the firm. Her passion for making sure the brand expression, personality, tone of voice and graphic standards are elevated, consistent and appropriately represented, is evident in the brands she works with.

With over 18 years of industry experience, Ms. Korczynski has worked with leading hospitality brands including Hilton, Marriott, Starwood and Yum! Brands. Having been with the team since 2002- her ability to develop long-term relationships with clients and deliver beyond their expectations is a huge part of NELSON's very successful 15+ year history with Hilton. She has worked on a number of design initiatives within the Hilton Portfolio of Brands including the Make It Hampton Brand Program, Perfect Mix Lobby, and HGI's Project Grow refresh. Most recently she led the design team for the Tru by Hilton brand prototype - from conceptual design through documentation. A disruptor in the Midscale category, Tru continues to outpace competitors and Development projections, as well as win Design Awards including BDNY's Gold Key Award in the "Judge's So Cool" category.

Ms. Korczynski has been published in leading hospitality publications including Boutique Design and Hotel Business. She received her degrees in Architecture (BArch), and Graphic Communications (Masters of Design) from the University of Cincinnati.


Please visit http://www.nelsonww.com for more information.

Ms. Korczynski can be contacted at +1 513-241-3000 or akorczynski@nelsonww.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.