Editorial Board   Guest Author

Ms. Pierce

Linda Pierce

Advocacy Leader, Gallagher Regional Claims

Linda Pierce leads Gallagher's Northwest/Southwest Region's team of claim advocates and collaborates with her counterparts in other regions across the United States with the shared goal of delivering the highest quality of claim services to clients.

Since Ms. Pierce joined Gallagher in 2007, she has utilized her experience in working on complex and disputed claims involving Employment Practices Liability, Directors & Officers, Professional Liability, Commercial Crime, Commercial General Liability, Property, as well as Cyber and Fraud. Additionally, Ms. Pierce consults with clients to develop strategic risk management programs.

Prior to joining Gallagher, Ms. Pierce worked in private practice as a litigation attorney and managed civil cases through trial and appeal. Ms. Pierce is a frequent speaker to professional organizations throughout the country, and spoke at conferences for the Professional Liability Underwriting Society (PLUS), the American Bar Association and others. In addition, she is on the Board of the local chapter of The Claims Litigation Management Alliance, a nonpartisan alliance of insurance companies, corporations, service providers and law firms. She has also authored several articles that has appeared in a variety of risk management publications, including CLM Magazine, Insurance Journal, and Smart Business Magazine. She has also written thought leadership pieces for Arthur J. Gallagher regarding topics like California Wage Laws and Sexual Harassment.

Ms. Pierce obtained a Bachelor of Arts in English from California State University, Northridge and a Juris Doctor from Southwestern University School of Law in Los Angeles. She is a member of the California State Bar Association and is a licensed insurance broker in California.


Please visit http://www.ajg.com for more information.

Ms. Pierce can be contacted at 630-773-3800 or linda_pierce@ajg.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.