Editorial Board   Guest Author

Mr. Wise

Brian Wise

Sales Manager, Infor CX

Brian Wise is the Sales Manager for the Infor Customer Experience Suite of products. In this role, he focuses on providing solutions to clients in the hospitality and travel industry that allow them to deliver targeted, personalized messages to their customers across all channels.

His areas of focus are omni-channel marketing, real-time data analytics and personalization, marketing resource management, and guest relationship management. His goal is to work with customers in the hospitality industry to better engage and service guests, to lead to a better return on investment.

Mr. Wise brings more than a decade of experience and a passion for engagement marketing. Previously, he has held positions at PepsiCo managing key customer relationships and developing strategic account plans, WB Mason, and most recently, Oracle where he managed Oracle Customer Experience Solutions for emerging businesses. He has a bachelor of arts from The University of New Hampshire.

Mr. Wise can be contacted at 617-774-8808 or brian.wise@infor.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.