Editorial Board   Guest Author

Mr. Wise

Brian Wise

Sales Manager, Infor CX

Brian Wise is the Sales Manager for the Infor Customer Experience Suite of products. In this role, he focuses on providing solutions to clients in the hospitality and travel industry that allow them to deliver targeted, personalized messages to their customers across all channels.

His areas of focus are omni-channel marketing, real-time data analytics and personalization, marketing resource management, and guest relationship management. His goal is to work with customers in the hospitality industry to better engage and service guests, to lead to a better return on investment.

Mr. Wise brings more than a decade of experience and a passion for engagement marketing. Previously, he has held positions at PepsiCo managing key customer relationships and developing strategic account plans, WB Mason, and most recently, Oracle where he managed Oracle Customer Experience Solutions for emerging businesses. He has a bachelor of arts from The University of New Hampshire.

Mr. Wise can be contacted at 617-774-8808 or brian.wise@infor.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.