Editorial Board   Guest Author

Mr. Bilicic

David Bilicic

Senior Vice President , Magid

As Senior Vice President, David Bilicic leads new business development for Magid, a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services.

Mr. Bilicic brings impressive research and consulting experience to his work across several verticals including Travel/Hospitality, Healthcare, Financial Services, Retail, CPG and Automotive. In the past year alone he has been instrumental in the development of proprietary research specific to the consumer behaviors surrounding subscription-based services, as well as a deep dive into the private label space.

Standing on their industry-defining service, Magid is grounded by a rare combination of tailor-made research, a deep understanding of human behavior and operational expertise.

Prior to joining Magid, Mr. Bilicic was Global Head of Sales & Strategic Partnerships at Realeyes - a company that determines consumers' emotional response to video and digital advertising. Before Realeyes, he gained supplier-side experience at a range of companies including: Lightspeed Research (Kantar / WPP), GfK, Research Now, IRI, and Nielsen. Notably, while at Gfk, Mr. Bilicic developed the Travel/Hospitality vertical from scratch, growing it to $10 million during his tenure.

In addition to his deep research background, Mr. Bilicic is also able to connect with the client-side perspective having honed his skills at Tropicana, Taco Bell, and Abbott Labs. He is frequently quoted in the media and has spoken at past industry events, including IIEX.

Mr. Bilicic earned degrees in HR / Organizational Development and Fitness / Exercise Science from Vanderbilt University, and also earned an MBA from The Ohio State University.

Please visit http://www.magid.com for more information.

Mr. Bilicic can be contacted at +1 215-740-7337 or dbilicic@magid.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.