Editorial Board   Guest Author

Mr. Bilicic

David Bilicic

Senior Vice President , Magid

As Senior Vice President, David Bilicic leads new business development for Magid, a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services.

Mr. Bilicic brings impressive research and consulting experience to his work across several verticals including Travel/Hospitality, Healthcare, Financial Services, Retail, CPG and Automotive. In the past year alone he has been instrumental in the development of proprietary research specific to the consumer behaviors surrounding subscription-based services, as well as a deep dive into the private label space.

Standing on their industry-defining service, Magid is grounded by a rare combination of tailor-made research, a deep understanding of human behavior and operational expertise.

Prior to joining Magid, Mr. Bilicic was Global Head of Sales & Strategic Partnerships at Realeyes - a company that determines consumers' emotional response to video and digital advertising. Before Realeyes, he gained supplier-side experience at a range of companies including: Lightspeed Research (Kantar / WPP), GfK, Research Now, IRI, and Nielsen. Notably, while at Gfk, Mr. Bilicic developed the Travel/Hospitality vertical from scratch, growing it to $10 million during his tenure.

In addition to his deep research background, Mr. Bilicic is also able to connect with the client-side perspective having honed his skills at Tropicana, Taco Bell, and Abbott Labs. He is frequently quoted in the media and has spoken at past industry events, including IIEX.

Mr. Bilicic earned degrees in HR / Organizational Development and Fitness / Exercise Science from Vanderbilt University, and also earned an MBA from The Ohio State University.

Please visit http://www.magid.com for more information.

Mr. Bilicic can be contacted at 215-740-7337 or dbilicic@magid.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.

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