Editorial Board   Guest Author

Mr. Bilicic

David Bilicic

Senior Vice President , Magid

As Senior Vice President, David Bilicic leads new business development for Magid, a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services.

Mr. Bilicic brings impressive research and consulting experience to his work across several verticals including Travel/Hospitality, Healthcare, Financial Services, Retail, CPG and Automotive. In the past year alone he has been instrumental in the development of proprietary research specific to the consumer behaviors surrounding subscription-based services, as well as a deep dive into the private label space.

Standing on their industry-defining service, Magid is grounded by a rare combination of tailor-made research, a deep understanding of human behavior and operational expertise.

Prior to joining Magid, Mr. Bilicic was Global Head of Sales & Strategic Partnerships at Realeyes - a company that determines consumers' emotional response to video and digital advertising. Before Realeyes, he gained supplier-side experience at a range of companies including: Lightspeed Research (Kantar / WPP), GfK, Research Now, IRI, and Nielsen. Notably, while at Gfk, Mr. Bilicic developed the Travel/Hospitality vertical from scratch, growing it to $10 million during his tenure.

In addition to his deep research background, Mr. Bilicic is also able to connect with the client-side perspective having honed his skills at Tropicana, Taco Bell, and Abbott Labs. He is frequently quoted in the media and has spoken at past industry events, including IIEX.

Mr. Bilicic earned degrees in HR / Organizational Development and Fitness / Exercise Science from Vanderbilt University, and also earned an MBA from The Ohio State University.

Please visit http://www.magid.com for more information.

Mr. Bilicic can be contacted at +1 215-740-7337 or dbilicic@magid.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.

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