Editorial Board   Guest Author

Mr. Bilicic

David Bilicic

Senior Vice President , Magid

As Senior Vice President, David Bilicic leads new business development for Magid, a consumer-centered business strategy company delivering courageous thinking that shapes better experiences, products and services.

Mr. Bilicic brings impressive research and consulting experience to his work across several verticals including Travel/Hospitality, Healthcare, Financial Services, Retail, CPG and Automotive. In the past year alone he has been instrumental in the development of proprietary research specific to the consumer behaviors surrounding subscription-based services, as well as a deep dive into the private label space.

Standing on their industry-defining service, Magid is grounded by a rare combination of tailor-made research, a deep understanding of human behavior and operational expertise.

Prior to joining Magid, Mr. Bilicic was Global Head of Sales & Strategic Partnerships at Realeyes - a company that determines consumers' emotional response to video and digital advertising. Before Realeyes, he gained supplier-side experience at a range of companies including: Lightspeed Research (Kantar / WPP), GfK, Research Now, IRI, and Nielsen. Notably, while at Gfk, Mr. Bilicic developed the Travel/Hospitality vertical from scratch, growing it to $10 million during his tenure.

In addition to his deep research background, Mr. Bilicic is also able to connect with the client-side perspective having honed his skills at Tropicana, Taco Bell, and Abbott Labs. He is frequently quoted in the media and has spoken at past industry events, including IIEX.

Mr. Bilicic earned degrees in HR / Organizational Development and Fitness / Exercise Science from Vanderbilt University, and also earned an MBA from The Ohio State University.

Please visit http://www.magid.com for more information.

Mr. Bilicic can be contacted at +1 215-740-7337 or dbilicic@magid.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.