Editorial Board Guest Author
Principal, David Allison Inc.
David Allison began working in advertising agencies in 1985 and helped motivate audiences for some of the world's largest brands. In 2016 he sold the ten-year-old marketing agency he had built and launched, DAVID ALLISON INC., a small global advisory firm.
Mr. Allison spent the next two years building Valuegraphics, the first-ever big-data tool that can profile the shared values of entire target audiences and replace outdated demographic profiling models.
Today, his company creates custom Valuegraphics Profiles from the ever-evolving database and consults with organizations who are interested in the full scope of what Valuegraphics can tell them about the audiences they want to motivate more often.
Mr. Allison is an author, researcher, facilitator, and advisor. He is also a frequent keynote speaker, represented by the National Speakers Bureau and the Global Speakers Agency.
Mr. Allison can be contacted at 604-786-0152 or firstname.lastname@example.org