Editorial Board   Guest Author

Mr. Garrett

Derrick Garrett

Founder & Chief Executive Officer, Roundhouse Multimedia

Derrick Garrett, founder and CEO of Roundhouse Multimedia, transform brands one sound and one song at time. He has honed years of music production experience in establishing a global Music Architecture™ firm that uses a patented process to establish unique brand affinity and consumer loyalty.

His proprietary Music Architecture concept takes a strategic, skilled approach - always shaped around clients' objectives - and programs every space with sound-specific matches that tie to the DNA of the brand. This creates a deeper connection and memorable experience; reinforcing positive engagement between consumers and branded environments.

Mr. Garrett programs the sound for a space the same way the architect looks at design of that very space. With Music Architecture™ the sound is designed to fit a space in the same way the artwork does, going far beyond curating playlists. All aspects of the environment have to reflect the essence of the brand.

Mr. Garrett is an innovator in the music/sound space, as well as the hospitality industry. He has brought an unparalleled approach, recognizing that sound is the most underutilized of the five senses in hotels. His innovations include the first-ever hotel CD with original music, then a branded hotel radio channel. Roundhouse clients include Rosewood Hotels & Resorts, Banyan Tree, Blue Diamond Resorts and Baha Mar, to name a few.

Previously Mr. Garrett was a successful audio engineer and producer for artists such as K-Ci & JoJo, Bobby Brown, Vanessa Williams, and Elvis Costello. It's his deep musical roots that led him to giving serious thought to what people listen to and how they listen to it. His musical expertise is a combination of passion and precision; the sounds he curates resonate with people and drive brand loyalty. His approach is a mix of creativity and strategy; a careful combination of who the brand is and who they want to attract.

Please visit http://www.roundhousemultimedia.com for more information.

Mr. Garrett can be contacted at +1 203-489-5035 or dgarrett@roundhousemultimedia.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.