Editorial Board   Guest Author

Mr. Billings

Brandon Billings

Vice President of Social Media & Content Strategy, MMGY Global Company

Brandon Billings and his teams develop social campaigns across owned, earned and paid channels for a variety of destinations, hotels and travel-related brands. As VP of Social Media & Content Strategy for MMGY a Global company, Mr. Billings makes sure these campaigns are transformative and drive honest engagement while aligning with client metrics.

Mr. Billings's 20 years of industry experience include award-winning work for McDonald's, Gold's Gym, MetLife, Wonder Bread, Princess Cruises, Radisson Hotels, VisitKC, South Dakato Tourism and the Kansas City Chiefs. Numerous Adrian Awards, Webby Awards and Web Marketing Association Awards include his name.

Mr. Billings has spent time on both the client and advertising agency side. He led digital for VisitKC the first part of his career. On the advertising agency side, he has directed social teams at leading retail and tourism agencies throughout his career. One of Mr. Billings's proudest accomplishments was helping reshape his hometown of Kansas City into a top-tier destination rooted in arts and culture. He also led social efforts to relaunch the iconic Hostess Snacks brand to a new generation.

MMGY Global is the world's largest integrated marketing company specializing in the travel, hospitality and entertainment industries. With nearly 40 years of experience within the industry, we offer services across all marketing channels in multiple markets throughout the world. Today, MMGY represents six brands with one goal: to inspire people to go places.

Please visit http://www.mmgy.com for more information.

Mr. Billings can be contacted at +1 816-300-5191 or bbillings@mmgy.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.