Editorial Board   Guest Author

Mr. Billings

Brandon Billings

Vice President of Social Media & Content Strategy, NJF an MMGY Global Company

Brandon Billings and his teams develop social campaigns across owned, earned and paid channels for a variety of destinations, hotels and travel-related brands. As VP of Social Media & Content Strategy for NJF, an MMGY Global company, Mr. Billings makes sure these campaigns are transformative and drive honest engagement while aligning with client metrics.

Mr. Billings's 20 years of industry experience include award-winning work for McDonald's, Gold's Gym, MetLife, Wonder Bread, Princess Cruises, Radisson Hotels, VisitKC, South Dakato Tourism and the Kansas City Chiefs. Numerous Adrian Awards, Webby Awards and Web Marketing Association Awards include his name. Mr. Billings has spent time on both the client and advertising agency side. He led digital for VisitKC the first part of his career. On the advertising agency side, he has directed social teams at leading retail and tourism agencies throughout his career. One of Mr. Billings's proudest accomplishments was helping reshape his hometown of Kansas City into a top-tier destination rooted in arts and culture. He also led social efforts to relaunch the iconic Hostess Snacks brand to a new generation.

Outside the office, Mr. Billings has a passion for traveling with his family. He and his wife have two daughters, and each summer they plan their annual getaway. You can follow him on Twitter @bbillingskc.

MMGY Global is the world's largest integrated marketing company specializing in the travel, hospitality and entertainment industries. With nearly 40 years of experience within the industry, we offer services across all marketing channels in multiple markets throughout the world. Today, MMGY represents six brands with one goal: to inspire people to go places.

Please visit http://www.njfpr.com for more information.

Mr. Billings can be contacted at 816-300-5191 or bbillings@njfpr.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.