Editorial Board   Guest Author

Mr. Koppelberger

Aaron Koppelberger

National Director of Service, Cintas First Aid & Safety

Aaron Koppelberger is the National Director of Service for Cintas' First Aid & Safety division. In this role, his main focus is on all North American service departments with oversight on the AED product segment.

Cintas, who serves over 1 million customers, is an industry leader in work apparel programs, fire protection, restroom and facility services and first aid & safety supplies. Since its inception, the First Aid & Safety division has deployed more than 70,000 AEDs with 20,000+ AEDs currently under active service agreements and over 700 AED saves to date.

With over 20 years of industry experience, Mr. Koppelberger has a passion for AEDs and training. Previously, he proudly served his country as an Army officer. Most recently, he has spent the past 15 years at Cintas in a variety of roles including: Service Manager, General Manager and Regional Business Manager, managing key customer relationships and leading business development.

Mr. Koppelberger has a Bachelor of Science in biology from The University of Tampa. Mr. Koppelberger is based in Cintas' Dallas office.

Mr. Koppelberger can be contacted at 469-909-5135 or koppelbergera@cintas.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.