Editorial Board   

Mr. Davis

Gavin Davis

Director, Neptune Hospitality Advisors, Inc.

Gavin Davis is Director of Neptune Hospitality Advisors, Inc. He joined Neptune Hospitality Advisors in January 2003. His responsibilities include soliciting and prospecting capital sources, the preparation of investment memorandums and proposals, facilitating the due diligence process, financial modeling and evaluation of all potential transactions. Mr. Davis began his professional career with CIBC World Markets as an investment banking financial analyst. He has held positions with Prudential Real Estate Investors and the REIT equity research team of Legg Mason Wood Walker, where he assisted the hotel REIT financial analyst. Mr. Davis earned his Bachelor of Science degree from Cornell University's School of Hotel Administration.

Mr. Davis can be contacted at 858-964-5675 or gavin@neptuneha.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.