Editorial Board   Guest Author

Mr. Link

Daniel Link

Assistant Vice President of Analytics, Gallagher Bassett

Dan Link currently serves as Assistant Vice President of Analytics at Gallagher Bassett. Gallagher Bassett is the world's premier provider of risk and claims management services, including workers' compensation, liability, property, risk control, and appraisal services.

Mr. Link has been with Gallagher Bassett for nearly three years and currently oversees client and prospect analytics, including new business opportunities, custom benchmark reports, client stewardships and proactive analytics that support ongoing program health and actionable insights. Mr. Link consults with both clients and prospects to identify loss drivers, areas of program improvement, and potential cost saving opportunities. In his insurance career, which spans over 10 years of experience at GB, CNA and Zurich, he has held a variety of leadership positions, with experience across Property, WC, GL and Auto lines. He has held previous roles as a Director of Small Business Underwriting, CNA; Practice Leader for the manufacturing and real estate segments in Zurich's Middle Markets Commercial segment, marketing manager for Zurich's industry practices, and as a senior analyst within their Operations and Strategic Planning Group.  Prior to the insurance world, Mr. Link was a social policy researcher at Congressional Quarterly in Washington, D. C.

Mr. Link holds a Master's in Business Administration from Loyola University Chicago, a CPCU designation and a Bachelor's of Arts in Political Science from Michigan State University. Mr. Link currently resides in Glen Ellyn, IL, with his wife and two children.  Aside from crunching numbers and thinking about claims outcomes, he enjoys live classic country music, devouring cook books and making food with his kids.

 


Please visit http://www.gbtpa.com for more information.

Mr. Link can be contacted at 630-438-1697 or daniel_link@gbtpa.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.