Editorial Board   Guest Author

Ms. Craig

Rita Barreto Craig

President, Top Tier Leadership

Rita Barreto Craig helps leaders and organizations build winning cultures, deliver results and maximize performance. She is an award-winning international consultant, author, and motivational speaker. Ms. Craig serves on a variety of boards including Vice Chair of Discover the Palm Beaches.

With a long list of impressive companies who have benefited from her talents and vast experience, Ms. Craig formed Top Tier Leadership over twenty years ago and includes satisfied clients throughout the world including China, Singapore, Mexico, Canada and Brazil. She has developed and implemented hundreds of customized strategies and presentations.

A master in the art of listening and communicating, no two clients, keynote addresses or coaching sessions are ever the same for Ms. Craig. Each is treated with a personal approach to fit the client's needs. Her ability to connect with each client to provide relevant content and measurable results consistently rewards her with top ratings from attendees around the world. Her keynote speeches are engaging and leave her audience wanting more. Her TEDx talk on the power of traditions in building engagement has been widely viewed.

Ms. Craig's goal is to continue pursuit of her passion in guiding organizations through the ups and downs of business by helping them focus on strategies that will ultimately enhance and propel growth while maximizing their corporate assets, including employees.

A not so pretty golfer, adventurous traveler and self--described "collector of hearts", Ms. Craig draws from her extensive experience as well as the strength of her loving family - ten siblings -- to help people reach their ultimate potential ---- the right way. As Ms. Craig puts it; "It's about being your personal best ---- treating everyone with respect, doing the right thing when no one is looking, striving for new heights.


Please visit http://www.toptierleadership.com for more information.

Ms. Craig can be contacted at 561-775-3396 or toptierleadership@gmail.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.