Editorial Board   Guest Author

Ms. Gerber

Katie Gerber

President, PMBC Group

Katie Gerber is president at PMBC Group, a leading technology PR firm based in Los Angeles, servicing clients across the globe. She has nearly two decades of experience executing strategic internal and external public relations and integrated marketing campaigns for clients of all sizes and spanning industries from entertainment and hospitality to tech.

Ms. Gerber has worked in house at global Fortune 500 companies including Disney and Adobe as well as on the agency side and has planned and executed successful campaigns for numerous brands including Disney, CBS Films, iRobot, Pioneer Electronics, Sony Electronics, Sony Pictures and Surf Air to name a few.

In addition to planning and executing media campaigns, Ms. Gerber is an expert in developing thought leadership programs, executive media training, strategic corporate messaging, reputation management, crisis communications, organizational change programs, product positioning, rebranding and market research. She excels at delivering creative programs that shape awareness, attitudes and perceptions for her clients and their principals.

Please visit www.pmbcgroup.com for more information.

Ms. Gerber can be contacted at 310-777-7546 or Katie@pmbcgroup.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.