Editorial Board   Guest Author

Mr. Morris

Brian Morris

Director of Sales & Marketing, JW Marriott San Antonio Hill Country Resort & Spa

Brian Morris is a successful hospitality veteran who prior to his current position, spent 25-years with Hyatt Hotels in seven locations such as Indian Wells CA, Maui Hawaii, Seattle WA, Phoenix AZ, Wichita and Kansas City KS, St Louis MO and Century City CA.

Mr. Morris began his career in Food and Beverage then went on to Rooms operations before getting into Sales & Marketing where he has spent the last 12 years in Sales & Marketing leadership. During his tenure with Hyatt, he is a 2-time DOSM of the Year Nominee, Sales Team of the Year winner, and Business Travel Team of the Year Winner.

Throughout his career, Mr. Morris has demonstrated success and achievement in growing sales and improving bottom line margins. He brings to the hotel progressive experience in driving revenues, budgeting and forecasting, trend analysis, change initiatives, hotel repositioning, market research and analytics as well as sales management and training, product marketing (PR & social media), and P&L management.

In Kansas City, his successful track record in driving 3 straight record years at the complex has helped shape the mission of showcasing the one-stop shopping for meetings of all sizes and experiences with 180,000 square feet at the hotel complex. His public relations experience, including work with social media channels, will help keep our sales team at the front of all the vehicles we have to continue to raise that awareness.

Please visit http://jwsanantonio.com for more information.

Mr. Morris can be contacted at +1 210-276-2500 or brian.morris@marriott.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.