Editorial Board   Guest Author

Ms. Dennis

Heidi Dennis

General Manager, Pelican Grand Beach Resort

As General Manager of Pelican Grand Beach Resort in Fort Lauderdale, FL, Heidi Dennis is responsible for managing the resort's day-to-day success, overseeing all operational aspects for the boutique resort including everything from sales and marketing, to food and beverage, as well as budget while maximizing revenue and maintaining focus on strategic goals.

Ms. Dennis brings more than 34 years of experience as a client service professional having worked within the food & beverage, hospitality, broadcast and public service sectors spanning across the United States, the Pacific Islands and throughout Southeast Asia. Prior to Pelican Grand Beach Resort, she was the General Manager at the Atlantic Hotel & Spa in Fort Lauderdale and prior, held several different roles with Hyatt, Sheraton and Marriott franchises, as well as other independent properties, including assistant general manager, front office manager, rooms manager and F&B director.

In addition to her hospitality leadership within the United States, Ms. Dennis has held esteemed positions internationally. On the tropical Pacific Island of Saipan, she served as the Chairman of the American Red Cross for the Mariana Islands, General Manager of the largest radio station, as well as the on-air personality for her own morning radio show. She helped the development and operation of several golf resorts in Vietnam and has also served as Events Chair for the American Chamber of Commerce in Ho Chi Minh City. During her time with the American Chamber of Commerce she facilitated charitable efforts of American donors including Federal Express, PepsiCo, Heart to Heart Foundation, Eli Lilly and Bank of America.

Please visit http://pelicanbeach.com for more information.

Ms. Dennis can be contacted at +1 954-568-9431 or hdennis@pelicanbeach.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.