Editorial Board   Guest Author

Mr. Yeadon

John Yeadon

Director of Sales & Marketing, Manchester Grand Hyatt San Diego

John Yeadon is a results-driven hotel executive with a distinguished 20+ year career in hospitality management, highlighted through expertise in revenue generation, innovation, building team culture, leadership and problem resolution.

More than 13 years of Hyatt experience paired with a deep knowledge of hotels, remarkable drive and a passion for people has produced the ability to exceed business objectives, create synergistic teams and substantially improve business operations.

Mr. Yeadon began his hospitality career as a freshman in college at Indiana University, what started as a means to put himself through college ended up igniting his passion for hospitality and upon graduation resulted in a placement at Hyatt Regency Indianapolis as a Corporate Management Trainee. In this position, he was able to build the foundation that would allow him to quickly move up the Sales ladder with subsequent placements as Associate Director of Sales at Hyatt's of Downtown Denver followed by a promotion in 2012 to Director of Sales and Marketing at Hyatt Regency Minneapolis.

In this Executive role he oversaw the $50 million transformation and repositioning of the hotel. From there, Mr. Yeadon moved to Hyatt Regency Maui Resort and Spa as Director of Sales and Marketing before landing in his current role in February 2016 as Director of Sales and Marketing at Manchester Grand Hyatt San Diego.

During his tenure in San Diego, Mr. Yeadon oversees and manages the Sales and Marketing operation including hiring, training, performance coaching and development of 30+ colleagues.

Mr. Yeadon and his respective sales teams have won or been nominated for Director of the year or Sales Team of the year, one of Hyatt's most prestigious designations, every year since he became a Director in 2012.

Please visit http://www.hyatt.com for more information.

Mr. Yeadon can be contacted at +1 619-358-6869 or john.yeadon@hyatt.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.