Editorial Board   Guest Author

Mr. Yeadon

John Yeadon

Director of Sales & Marketing, Manchester Grand Hyatt San Diego

John Yeadon is a results-driven hotel executive with a distinguished 20+ year career in hospitality management, highlighted through expertise in revenue generation, innovation, building team culture, leadership and problem resolution.

More than 13 years of Hyatt experience paired with a deep knowledge of hotels, remarkable drive and a passion for people has produced the ability to exceed business objectives, create synergistic teams and substantially improve business operations.

Mr. Yeadon began his hospitality career as a freshman in college at Indiana University, what started as a means to put himself through college ended up igniting his passion for hospitality and upon graduation resulted in a placement at Hyatt Regency Indianapolis as a Corporate Management Trainee. In this position, he was able to build the foundation that would allow him to quickly move up the Sales ladder with subsequent placements as Associate Director of Sales at Hyatt's of Downtown Denver followed by a promotion in 2012 to Director of Sales and Marketing at Hyatt Regency Minneapolis.

In this Executive role he oversaw the $50 million transformation and repositioning of the hotel. From there, Mr. Yeadon moved to Hyatt Regency Maui Resort and Spa as Director of Sales and Marketing before landing in his current role in February 2016 as Director of Sales and Marketing at Manchester Grand Hyatt San Diego.

During his tenure in San Diego, Mr. Yeadon oversees and manages the Sales and Marketing operation including hiring, training, performance coaching and development of 30+ colleagues.

Mr. Yeadon and his respective sales teams have won or been nominated for Director of the year or Sales Team of the year, one of Hyatt's most prestigious designations, every year since he became a Director in 2012.

Please visit http://www.hyatt.com for more information.

Mr. Yeadon can be contacted at +1 619-358-6869 or john.yeadon@hyatt.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.