Editorial Board   Guest Author

Mr. Bennie

Paul Bennie

Director of Business Development, ProfitSword

As Director of Business Development for ProfitSword, Paul Bennie leads sales efforts for the company and is a leading expert in business intelligence software and applications for the global hospitality industry.

Throughout his carrier, Mr. Bennie has attained a deep working knowledge of the latest trends in data analytics, data integration and collection; leveraging his background to provide hoteliers with the ability to streamline the strategic decision-making process and enhance profitability.

Areas that he further specializes in with ProfitSword include maximizing hotel accounting, sales pacing, forecasting and budgeting abilities. This he achieves by working with solutions capable of providing daily data collection from disparate sources and across a hotel brand's portfolio. Such platforms are also able to offer access to actionable data in real time through the delivery of pre-scheduled and customizable reports.

Prior to joining ProfitSword, Mr. Bennie held key positions at several notable data analytics and hospitality-focused organizations. These include serving as Senior Director Operations for Noble Investment Group and as Director of Operations Analysis for Hersha Hospitality Management.

Joining ProfitSword in 2010 and holding several leadership roles before becoming Director of Business Development, Mr. Bennie is now in charge of increasing revenues in the hospitality market, and generating leads through inside and outside sales, tradeshows, industry conferences, and client meetings.

Other tasks that Mr. Bennie performs include creating detailed contracts and scope documents in order to protect both client and ProfitSword interests. He is also responsible for creating a smooth transition between the sales process and implementation.

A graduate of Brigham Young University where he majored in business administration, Mr. Bennie has specialized in business and finance analysis since 2002.

Please visit http://www.profitsword.com for more information.

Mr. Bennie can be contacted at +1 407-219-9151 or pbennie@profitsword.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.