Editorial Board   Guest Author

Mr. Bennie

Paul Bennie

Director of Business Development, ProfitSword

As Director of Business Development for ProfitSword, Paul Bennie leads sales efforts for the company and is a leading expert in business intelligence software and applications for the global hospitality industry.

Throughout his carrier, Mr. Bennie has attained a deep working knowledge of the latest trends in data analytics, data integration and collection; leveraging his background to provide hoteliers with the ability to streamline the strategic decision-making process and enhance profitability.

Areas that he further specializes in with ProfitSword include maximizing hotel accounting, sales pacing, forecasting and budgeting abilities. This he achieves by working with solutions capable of providing daily data collection from disparate sources and across a hotel brand's portfolio. Such platforms are also able to offer access to actionable data in real time through the delivery of pre-scheduled and customizable reports.

Prior to joining ProfitSword, Mr. Bennie held key positions at several notable data analytics and hospitality-focused organizations. These include serving as Senior Director Operations for Noble Investment Group and as Director of Operations Analysis for Hersha Hospitality Management.

Joining ProfitSword in 2010 and holding several leadership roles before becoming Director of Business Development, Mr. Bennie is now in charge of increasing revenues in the hospitality market, and generating leads through inside and outside sales, tradeshows, industry conferences, and client meetings.

Other tasks that Mr. Bennie performs include creating detailed contracts and scope documents in order to protect both client and ProfitSword interests. He is also responsible for creating a smooth transition between the sales process and implementation.

A graduate of Brigham Young University where he majored in business administration, Mr. Bennie has specialized in business and finance analysis since 2002.

Please visit http://www.profitsword.com for more information.

Mr. Bennie can be contacted at +1 407-219-9151 or pbennie@profitsword.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.