Editorial Board   Guest Author

Mr. Bennie

Paul Bennie

Director of Business Development, ProfitSword

As Director of Business Development for ProfitSword, Paul Bennie leads sales efforts for the company and is a leading expert in business intelligence software and applications for the global hospitality industry.

Throughout his carrier, Mr. Bennie has attained a deep working knowledge of the latest trends in data analytics, data integration and collection; leveraging his background to provide hoteliers with the ability to streamline the strategic decision-making process and enhance profitability.

Areas that he further specializes in with ProfitSword include maximizing hotel accounting, sales pacing, forecasting and budgeting abilities. This he achieves by working with solutions capable of providing daily data collection from disparate sources and across a hotel brand's portfolio. Such platforms are also able to offer access to actionable data in real time through the delivery of pre-scheduled and customizable reports.

Prior to joining ProfitSword, Mr. Bennie held key positions at several notable data analytics and hospitality-focused organizations. These include serving as Senior Director Operations for Noble Investment Group and as Director of Operations Analysis for Hersha Hospitality Management.

Joining ProfitSword in 2010 and holding several leadership roles before becoming Director of Business Development, Mr. Bennie is now in charge of increasing revenues in the hospitality market, and generating leads through inside and outside sales, tradeshows, industry conferences, and client meetings.

Other tasks that Mr. Bennie performs include creating detailed contracts and scope documents in order to protect both client and ProfitSword interests. He is also responsible for creating a smooth transition between the sales process and implementation.

A graduate of Brigham Young University where he majored in business administration, Mr. Bennie has specialized in business and finance analysis since 2002.

Please visit http://www.profitsword.com for more information.

Mr. Bennie can be contacted at +1 407-219-9151 or pbennie@profitsword.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.