Editorial Board   Guest Author

Mr. Bennie

Paul Bennie

Director of Business Development, ProfitSword

As Director of Business Development for ProfitSword, Paul Bennie leads sales efforts for the company and is a leading expert in business intelligence software and applications for the global hospitality industry.

Throughout his carrier, Mr. Bennie has attained a deep working knowledge of the latest trends in data analytics, data integration and collection; leveraging his background to provide hoteliers with the ability to streamline the strategic decision-making process and enhance profitability.

Areas that he further specializes in with ProfitSword include maximizing hotel accounting, sales pacing, forecasting and budgeting abilities. This he achieves by working with solutions capable of providing daily data collection from disparate sources and across a hotel brand's portfolio. Such platforms are also able to offer access to actionable data in real time through the delivery of pre-scheduled and customizable reports.

Prior to joining ProfitSword, Mr. Bennie held key positions at several notable data analytics and hospitality-focused organizations. These include serving as Senior Director Operations for Noble Investment Group and as Director of Operations Analysis for Hersha Hospitality Management.

Joining ProfitSword in 2010 and holding several leadership roles before becoming Director of Business Development, Mr. Bennie is now in charge of increasing revenues in the hospitality market, and generating leads through inside and outside sales, tradeshows, industry conferences, and client meetings.

Other tasks that Mr. Bennie performs include creating detailed contracts and scope documents in order to protect both client and ProfitSword interests. He is also responsible for creating a smooth transition between the sales process and implementation.

A graduate of Brigham Young University where he majored in business administration, Mr. Bennie has specialized in business and finance analysis since 2002.

Please visit http://www.profitsword.com for more information.

Mr. Bennie can be contacted at +1 407-219-9151 or pbennie@profitsword.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.