Editorial Board   

Mr. Haller

Phillip Haller

Vice President Brand Marketing, Rocco Forte Hotels

Phillip Haller is Vice President Brand Marketing and member of the Executive Committee at Rocco Forte Hotels. Established by Sir Rocco Forte and sister, Olga Polizzi in 1996, Rocco Forte Hotels is a family of 10 individual hotels and resorts. All of the hotels are landmarks, both old and new, occupying magnificent buildings in exceptional locations. Led by a family who has been in hospitality for four generations, the hotels are united by their distinctive approach to service ensuring guests experience the best of the cities and surrounding areas. Mr. Haller joined the team in 2016 and is based in the Jermyn Street office in Mayfair, London.

In his role at Rocco Forte Hotels, Mr. Haller leads the corporate marketing, digital, communications and PR teams, as well as coordinates their activities with each individual hotel. He is a member of Rocco Forte Hotels' Executive Committee, reporting to the Director of Operations, and works in close co-operation with the Senior VP Sales and Revenue Management.

Mr Haller has worked alongside a range of luxury brands, including Groupe Alain Ducasse and Mandarin Oriental Marrakesh, and as project leader for the creation and launch of The Franklin in Knightsbridge, London.

Previously, as VP Sales and Marketing for Lungarno Collection, Mr Haller was responsible for the restructuring and re-branding of the group. During his time as partner at YOO Hotels & Resorts, owned by Philippe Starck & John Hitchcos, Haller's key responsibilities ranged from creating the brand architecture to developing the digital strategy.

Mr Haller is Canadian and has 4 children.

Please visit http://www.roccofortehotels.com/ for more information.

Mr. Haller can be contacted at +44 207-766-3144 or phaller@roccofortehotels.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.