Editorial Board   

Mr. Haller

Phillip Haller

Vice President Brand Marketing, Rocco Forte Hotels

Phillip Haller is Vice President Brand Marketing and member of the Executive Committee at Rocco Forte Hotels. Established by Sir Rocco Forte and sister, Olga Polizzi in 1996, Rocco Forte Hotels is a family of 10 individual hotels and resorts. All of the hotels are landmarks, both old and new, occupying magnificent buildings in exceptional locations. Led by a family who has been in hospitality for four generations, the hotels are united by their distinctive approach to service ensuring guests experience the best of the cities and surrounding areas. Mr. Haller joined the team in 2016 and is based in the Jermyn Street office in Mayfair, London.

In his role at Rocco Forte Hotels, Mr. Haller leads the corporate marketing, digital, communications and PR teams, as well as coordinates their activities with each individual hotel. He is a member of Rocco Forte Hotels' Executive Committee, reporting to the Director of Operations, and works in close co-operation with the Senior VP Sales and Revenue Management.

Mr Haller has worked alongside a range of luxury brands, including Groupe Alain Ducasse and Mandarin Oriental Marrakesh, and as project leader for the creation and launch of The Franklin in Knightsbridge, London.

Previously, as VP Sales and Marketing for Lungarno Collection, Mr Haller was responsible for the restructuring and re-branding of the group. During his time as partner at YOO Hotels & Resorts, owned by Philippe Starck & John Hitchcos, Haller's key responsibilities ranged from creating the brand architecture to developing the digital strategy.

Mr Haller is Canadian and has 4 children.

Please visit http://www.roccofortehotels.com/ for more information.

Mr. Haller can be contacted at 207-766-3144 or phaller@roccofortehotels.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.