Editorial Board   Guest Author

Ms. Zora

Anna Zora

Sustainability Manager, Six Senses Zil Pasyon

Originally a biologist, Anna Zora follows her biggest passion: nature. Which led her to become the Sustainability Manager of Six Senses Zil Pasyon in the Seychelles in July 2017. She believes that being a biologist is not only a job, it is a way of living with respect to nature and a commitment to the environment.

Ms. Zora has extensive knowledge of ecology, botany, marine life and wildlife and her expertise has led to one local and one international recognition of sustainability practices for Six Senses Zil Pasyon.

Ms. Zora studied in Switzerland where she became fluent in four languages in addition to her native Italian language. Following this, she studied in the University of Bologna in Italy from where she obtained her Doctorate in Marine Biology five years later. She then moved to Madagascar where she spent four years working on conservation projects related to the tourism industry. She also got involved with Conservation International for the protection of lemurs, turtle projects and marine life protection.

Ms. Zora then traveled to Seychelles, Maldives and Vietnam, where she joined Six Senses Hotels Resorts Spas for the first time as a Sustainability Consultant. She then returned to Seychelles as a Sustainability Manager and is now looking after all sustainability and conservation initiatives and projects of the resort.

Ms. Zora is an avid diver, free diver and a skipper, making the ocean her home. She also believes it is very important to spend time with her daughters teaching them how important is to care for nature and passing her love for the wildlife.

Please visit http://www.sixsenses.com for more information.

Ms. Zora can be contacted at +248 2814365 or sustainability-zil-pasyon@sixsenses.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.