Editorial Board   Guest Author

Ms. Zora

Anna Zora

Sustainability Manager, Six Senses Zil Pasyon

Originally a biologist, Anna Zora follows her biggest passion: nature. Which led her to become the Sustainability Manager of Six Senses Zil Pasyon in the Seychelles in July 2017. She believes that being a biologist is not only a job, it is a way of living with respect to nature and a commitment to the environment.

Ms. Zora has extensive knowledge of ecology, botany, marine life and wildlife and her expertise has led to one local and one international recognition of sustainability practices for Six Senses Zil Pasyon.

Ms. Zora studied in Switzerland where she became fluent in four languages in addition to her native Italian language. Following this, she studied in the University of Bologna in Italy from where she obtained her Doctorate in Marine Biology five years later. She then moved to Madagascar where she spent four years working on conservation projects related to the tourism industry. She also got involved with Conservation International for the protection of lemurs, turtle projects and marine life protection.

Ms. Zora then traveled to Seychelles, Maldives and Vietnam, where she joined Six Senses Hotels Resorts Spas for the first time as a Sustainability Consultant. She then returned to Seychelles as a Sustainability Manager and is now looking after all sustainability and conservation initiatives and projects of the resort.

Ms. Zora is an avid diver, free diver and a skipper, making the ocean her home. She also believes it is very important to spend time with her daughters teaching them how important is to care for nature and passing her love for the wildlife.

Please visit http://www.sixsenses.com for more information.

Ms. Zora can be contacted at +248 2814365 or sustainability-zil-pasyon@sixsenses.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.