Editorial Board   Guest Author

Ms. Mestre

Diana F. Mestre

Founder, Mestre & Mestre Spa & Wellness Consulting

Diana F. Mestre is a respected leader and visionary in the wellness industry. Ms. Mestre offers more than 35 years of experience in the development of Spa and Wellness projects, integrating wellness design, and spa programs through her company Mestre & Mestre Spa & Wellness Consulting.

Ms. Mestre's portfolio of wellness healing spaces includes 60 world class Spas with prestigious hospitality companies such as: Auberge, Velas Resorts, Palace Resorts, Le Blanc, Ritz Carlton, 1 Hotels Los Cabos, Chable La Paz, Hyatt Ziva-Zilara, J.W. Marriott & Westin Monterrey and Hard Rock. Several of her Spa projects have been recognized by Virtuoso, Forbes, Five Diamond, World Luxury Spas and Conde Nast Johannessen and received the World Spa & Wellness Award "Resort Spa of the Year North & South America 2019 for Grand Velas Riviera Maya".

Ms. Mestre is a member of the consulting initiative task force for GWI, she graduated from CSU with a SCL Bachelors in Pre-Med Biology and a MS in Physiology of Exercise. She also earned a diploma in Quality and Global Competitiveness from UCSD.

Ms. Mestre has been a guest speaker in numerous conferences for the Mexican Ministry of Tourism and one of the main speakers at the GWS in Mexico and Aspen Colorado, for the Innovation through Indigenous Inspiration & The Pre-Hispanic Temazcal. She has also taught several Spa Management courses organized by the University of Monterrey.

Ms. Mestre's vision is to create and design genuine signature experiences with a sense of place, rooted in cultural themes while implementing world standards of excellence for the Spa Industry in Mexico & Latin America.

Please visit http://www.mestre-spa-mestre.com for more information.

Ms. Mestre can be contacted at +52 155-179-82567 or dianafermes@gmail.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.