Editorial Board   Guest Author

Mr. Duncan

Bill Duncan

Global Head All Suites & Focused Service Categories , Hilton

Bill Duncan serves as the global head of the All Suites and Focused Service Categories, meaning he oversees Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton (All Suites) along with Hampton by Hilton, Hilton Garden Inn and Tru by Hilton (Focused Service). In addition, Mr. Duncan oversees the Enterprise Owner Relations team, which provides an aligned global owner relations strategy, and drives owner portfolio and hotel-level performance by coordinating owner support communications, events, and recognition.

In his role, Mr. Duncan leads the integration of core management functions, and development of long-term shared operational, performance and growth strategies for the All Suites and Focused Service Categories. Collectively, the All Suites brands have a global footprint of more than 1,000 properties (one of the largest portfolios of all suites inventory in the world) while the Focused Services brands boast more than 3,200 properties worldwide. Together, the All Suites and Focused Service categories represent the largest division of Hilton with a combined total of over 4,150 open hotels and a global pipeline of more than 1,800 properties.

In 2016, Mr. Duncan made the decision to institute soap recycling, through Hilton partner Clean the World, as a brand standard for the All Suites category. And in 2018 he did the same for Hilton Garden Inn and Hampton by Hilton. Mr. Duncan's commitment to this cause led him to join the Clean the World board in 2018.

Deeply engaged in both professional and civic organizations, Mr. Duncan has been recognized for several industry and community awards throughout his distinguished 30-year career.


Please visit http://www.hilton.com for more information.

Mr. Duncan can be contacted at +1 703-883-1000 or bill.duncan@hilton.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.