Editorial Board   Guest Author

Mr. Quintana

David Quintana

VP Strategy & Development, Grupo Xcaret

David Quintana is an award-winning architect and the Vice President of Strategy and Development for Grupo Xcaret, the leader in sustainable and socially responsible tourism in the Mexican Caribbean.

Mr. Quintana's unique vision and diverse experience led him to incorporate innovative and sustainable concepts when designing Hotel Xcaret, an eco-conscious resort that highlights the very best of Mexico while redefining the traditional all-inclusive concept. Passionate about finding ways to exhibit Mexico's unique culture and nature, Quintana continuously seeks innovative ways to bring the region's distinctive offerings to life in a way that has never been seen or done before.

Mr. Quintana's father, Miguel Quintana Pali, a renowned architect and President and CEO of Grupo Xcaret, inspired him to purse his current career path. The father/son duo has worked together on multiple projects in the past, such as developing Xenses, a half-day recreational park that awakens visitors' senses and challenges their perceptions through sensorial journeys in water, air and land.

Mr. Quintana's goal during the construction of Hotel Xcaret Mexico was to ensure that guests kept Mexico in their memory as a result of the uniquely crafted experiences offered throughout the property. He successfully captured the country's eclectic culture by integrating locally-inspired design, style and architecture. The hotel features 900 spacious guest suites, 11 distinct dining destinations, multiple swimming pools, a world-class spa and wellness center.

Apart from his expertise in architecture and design, Mr. Quintana has helped shape Hotel Xcaret Mexico as a place that represents every aspect of the vibrant destination through all forms of art, including top-class gastronomy, culture and music.

Please visit http://www.hotelxcaret.com for more information.

Mr. Quintana can be contacted at dquintana@experienciasxcaret.com.mx

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.