Editorial Board   Guest Author

Mr. Quintana

David Quintana

VP Strategy & Development, Grupo Xcaret

David Quintana is an award-winning architect and the Vice President of Strategy and Development for Grupo Xcaret, the leader in sustainable and socially responsible tourism in the Mexican Caribbean.

Mr. Quintana's unique vision and diverse experience led him to incorporate innovative and sustainable concepts when designing Hotel Xcaret, an eco-conscious resort that highlights the very best of Mexico while redefining the traditional all-inclusive concept. Passionate about finding ways to exhibit Mexico's unique culture and nature, Quintana continuously seeks innovative ways to bring the region's distinctive offerings to life in a way that has never been seen or done before.

Mr. Quintana's father, Miguel Quintana Pali, a renowned architect and President and CEO of Grupo Xcaret, inspired him to purse his current career path. The father/son duo has worked together on multiple projects in the past, such as developing Xenses, a half-day recreational park that awakens visitors' senses and challenges their perceptions through sensorial journeys in water, air and land.

Mr. Quintana's goal during the construction of Hotel Xcaret Mexico was to ensure that guests kept Mexico in their memory as a result of the uniquely crafted experiences offered throughout the property. He successfully captured the country's eclectic culture by integrating locally-inspired design, style and architecture. The hotel features 900 spacious guest suites, 11 distinct dining destinations, multiple swimming pools, a world-class spa and wellness center.

Apart from his expertise in architecture and design, Mr. Quintana has helped shape Hotel Xcaret Mexico as a place that represents every aspect of the vibrant destination through all forms of art, including top-class gastronomy, culture and music.

Please visit http://www.hotelxcaret.com for more information.

Mr. Quintana can be contacted at dquintana@experienciasxcaret.com.mx

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.