Editorial Board   Guest Author

Mr. Quintana

David Quintana

VP Strategy & Development, Grupo Xcaret

David Quintana is an award-winning architect and the Vice President of Strategy and Development for Grupo Xcaret, the leader in sustainable and socially responsible tourism in the Mexican Caribbean.

Mr. Quintana's unique vision and diverse experience led him to incorporate innovative and sustainable concepts when designing Hotel Xcaret, an eco-conscious resort that highlights the very best of Mexico while redefining the traditional all-inclusive concept. Passionate about finding ways to exhibit Mexico's unique culture and nature, Quintana continuously seeks innovative ways to bring the region's distinctive offerings to life in a way that has never been seen or done before.

Mr. Quintana's father, Miguel Quintana Pali, a renowned architect and President and CEO of Grupo Xcaret, inspired him to purse his current career path. The father/son duo has worked together on multiple projects in the past, such as developing Xenses, a half-day recreational park that awakens visitors' senses and challenges their perceptions through sensorial journeys in water, air and land.

Mr. Quintana's goal during the construction of Hotel Xcaret Mexico was to ensure that guests kept Mexico in their memory as a result of the uniquely crafted experiences offered throughout the property. He successfully captured the country's eclectic culture by integrating locally-inspired design, style and architecture. The hotel features 900 spacious guest suites, 11 distinct dining destinations, multiple swimming pools, a world-class spa and wellness center.

Apart from his expertise in architecture and design, Mr. Quintana has helped shape Hotel Xcaret Mexico as a place that represents every aspect of the vibrant destination through all forms of art, including top-class gastronomy, culture and music.

Please visit http://www.hotelxcaret.com for more information.

Mr. Quintana can be contacted at dquintana@experienciasxcaret.com.mx

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.