Editorial Board   Guest Author

Mr. Pearson

Donnie Pearson

Director, Food & Beverage, Houston CityPlace Marriott at Springwoods Village

Donnie Pearson is director of food and beverage at Houston CityPlace Marriott at Springwoods Village in Spring, Texas, which is managed by Dallas-based Aimbridge Hospitality.

Aimbridge Hospitality brings together the most experienced team of hospitality executives offering creative solutions to accomplishing the goals and objectives of each and every owner. Aimbridge understands the real estate and operational components of the industry and with a dedicated and highly accomplished team have the unique ability to continuously drive value.

In his role at the hotel, Mr. Pearson oversees the entire food and beverage program, which includes the property's SwitcHouse "Plates N' Pours" bar and restaurant menus, and also for the hotel's meetings and events, which includes menus for corporate groups, social gatherings, and weddings.

Mr. Pearson has nearly 40 years of hospitality food and beverage experience, starting his career in 1981 at the Charlotte Marriott Executive Park in Charlotte, North Carolina, as a banquet chef, then moved to the Chattanooga Marriott Downtown in Chattanooga, Tennessee, to become executive sous chef of the hotel. From there, Mr. Pearson became executive chef at Houston Marriott North, where he worked for almost 24 years, starting in the kitchen, and eventually being promoted to food and beverage director in 2007.

After Houston Marriott North, Mr. Pearson took over as food and beverage director at DoubleTree by Hilton Hotel Houston - Greenway Plaza, where he worked for four years, overseeing menus and operations for that property's bar, restaurant, and coffee shop.

Mr. Pearson joined Houston CityPlace Marriott at Springwoods Village in May 2018. Mr. Pearson has a lifelong passion for hospitality, focused on serving guests from the heart, while creating a positive environment for his team to thrive.

Please visit http://www.marriott.com for more information.

Mr. Pearson can be contacted at +1 281-350-4000 or donnie.pearson2@marriott.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.