Editorial Board   Guest Author

Mr. Pearson

Donnie Pearson

Director, Food & Beverage, Houston CityPlace Marriott at Springwoods Village

Donnie Pearson is director of food and beverage at Houston CityPlace Marriott at Springwoods Village in Spring, Texas, which is managed by Dallas-based Aimbridge Hospitality.

Aimbridge Hospitality brings together the most experienced team of hospitality executives offering creative solutions to accomplishing the goals and objectives of each and every owner. Aimbridge understands the real estate and operational components of the industry and with a dedicated and highly accomplished team have the unique ability to continuously drive value.

In his role at the hotel, Mr. Pearson oversees the entire food and beverage program, which includes the property's SwitcHouse "Plates N' Pours" bar and restaurant menus, and also for the hotel's meetings and events, which includes menus for corporate groups, social gatherings, and weddings.

Mr. Pearson has nearly 40 years of hospitality food and beverage experience, starting his career in 1981 at the Charlotte Marriott Executive Park in Charlotte, North Carolina, as a banquet chef, then moved to the Chattanooga Marriott Downtown in Chattanooga, Tennessee, to become executive sous chef of the hotel. From there, Mr. Pearson became executive chef at Houston Marriott North, where he worked for almost 24 years, starting in the kitchen, and eventually being promoted to food and beverage director in 2007.

After Houston Marriott North, Mr. Pearson took over as food and beverage director at DoubleTree by Hilton Hotel Houston - Greenway Plaza, where he worked for four years, overseeing menus and operations for that property's bar, restaurant, and coffee shop.

Mr. Pearson joined Houston CityPlace Marriott at Springwoods Village in May 2018. Mr. Pearson has a lifelong passion for hospitality, focused on serving guests from the heart, while creating a positive environment for his team to thrive.

Please visit http://www.marriott.com for more information.

Mr. Pearson can be contacted at +1 281-350-4000 or donnie.pearson2@marriott.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.