Editorial Board   Guest Author

Mr. Pearson

Donnie Pearson

Director, Food & Beverage, Houston CityPlace Marriott at Springwoods Village

Donnie Pearson is director of food and beverage at Houston CityPlace Marriott at Springwoods Village in Spring, Texas, which is managed by Dallas-based Aimbridge Hospitality.

Aimbridge Hospitality brings together the most experienced team of hospitality executives offering creative solutions to accomplishing the goals and objectives of each and every owner. Aimbridge understands the real estate and operational components of the industry and with a dedicated and highly accomplished team have the unique ability to continuously drive value.

In his role at the hotel, Mr. Pearson oversees the entire food and beverage program, which includes the property's SwitcHouse "Plates N' Pours" bar and restaurant menus, and also for the hotel's meetings and events, which includes menus for corporate groups, social gatherings, and weddings.

Mr. Pearson has nearly 40 years of hospitality food and beverage experience, starting his career in 1981 at the Charlotte Marriott Executive Park in Charlotte, North Carolina, as a banquet chef, then moved to the Chattanooga Marriott Downtown in Chattanooga, Tennessee, to become executive sous chef of the hotel. From there, Mr. Pearson became executive chef at Houston Marriott North, where he worked for almost 24 years, starting in the kitchen, and eventually being promoted to food and beverage director in 2007.

After Houston Marriott North, Mr. Pearson took over as food and beverage director at DoubleTree by Hilton Hotel Houston - Greenway Plaza, where he worked for four years, overseeing menus and operations for that property's bar, restaurant, and coffee shop.

Mr. Pearson joined Houston CityPlace Marriott at Springwoods Village in May 2018. Mr. Pearson has a lifelong passion for hospitality, focused on serving guests from the heart, while creating a positive environment for his team to thrive.

Please visit http://www.marriott.com for more information.

Mr. Pearson can be contacted at +1 281-350-4000 or donnie.pearson2@marriott.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.