Editorial Board   Guest Author

Mr. Kelly

Shane Kelly

Spa Director, JW Marriott San Antonio

Shane Kelly is the Director of Spa at the JW Marriott San Antonio Hill Country Resort & Spa. Mr. Kelly's hospitality, operations and spa experience has led him all over the United States and Central America, working in large hotels in Las Vegas to luxury remote destinations to smaller urban spas in the heart of the city.

Mr. Kelly began his nearly 25-year hospitality career working as a Pool Attendant at the Treasure Island Hotel in Las Vegas, Nevada. Soon after, he transitioned to Spa and never looked back. He became an Assistant Manager of the spa and opened a new property at The Beau Rivage Hotel in Biloxi, Mississippi. Missing the bright lights of Vegas, he returned to the Bellagio and with hard work and perseverance, became Spa Manager.

Seeking his next career advancement opportunity, Mr. Kelly joined the Four Seasons Hotel in Las Vegas as a Spa Director. His passion to learn more about other cultures took him to Hawaii, where he became the Director of Spa Operations for the Grand Hyatt Kauai Resort and Spa. After Hawaii, he took a big jump and moved to Costa Rica, securing a position as the Director of Spa for the Four Seasons Costa Rica in Guanacaste.

Mr. Kelly returned to the United States to live in Chicago, where he gained experience in an urban environment as the Director of Spa Operations at the Four Seasons Hotel in Chicago before moving to San Antonio in his current position.

Mr. Kelly obtained his B.A. in Business Administration with an emphasis in International Business from Ashford University.

Please visit http://www.marriott.com/satjw for more information.

Mr. Kelly can be contacted at +1 210-491-5830 or Shane.Kelly@Marriott.com

Coming up in April 2020...

Guest Service: First Impressions Matter

Hotels spend large amounts of money on marketing their operation and brand, but sometimes they fail to remember that guest service is the lifeblood of their business. It is outstanding guest service that allows a hotel to create an amazing and lasting impression, one that will remain with guests far beyond the duration of their stay. In pre-internet days, first impressions were formed the moment a guest walked through a hotel's front door. These days, first impressions are created long before a guest arrives at a hotel property. They begin when a customer visits a hotel's website or social media pages for the first time. When a guest connects with a property online, they immediately form an opinion of the hotel. First impressions matter and because of that, a hotel website should be mobile-friendly with blistering fast speed; it should be graphically appealing; and it should provide visual representation of the kind of experience a guest can expect. It is also vital to engage the customer; to actively solicit and respond to guest feedback. When a hotel personally engages with someone, it is demonstrating to other customers that guest opinions matter, and that management is willing to go the extra mile to provide superior guest service. Similarly, when a hotel sends out personalized emails with satisfaction surveys attached, it demonstrates that management values guest feedback, so that service can be improved at every level. Additionally, social media messages can be sent out prior to a guest's arrival to learn more about them, so their visit can be personalized. It's the small touches and details that are most remembered and appreciated. The April issue of the Hotel Business Review will examine what some leading hotels are doing to cultivate excellent guest service in their operations.