Editorial Board   Guest Author

Mr. Child

David Child

General Manager, Bethesda North Marriott Hotel & Conference Center

Dedicated to serving his community, David Child has been an active member on the Board of Directors for Boys Town of Washington, D.C. for the past six years. He sits on the boards for Visit Montgomery and the newly formed Foundation of Hospitality and Restaurant Management, in addition to chairing the Suburban Maryland Business Council for Marriott.

Mr. Child's most recent position has been the General Manager of the Bethesda Marriott, where he has been instrumental in transforming and re-positioning the hotel into one that is recognized today, as a leader in both the market and the Marriott brand.

A 30 year veteran of the industry, Mr. Child graduated from the University of Huddersfield in England with a degree in Hotel and Restaurant Management in 1991. He joined the Mayflower Hotel in 1993, where he spent seven years in various Food & Beverage and Sales management positions. In 2000, he moved to the Renaissance Westchester Hotel NY as the Director of Food and Beverage and ultimately the Director of Operations in 2003.

In 2007, Mr. Child returned to Washington as the Director of Food and Beverage at the Renaissance Washington DC. He joined The Ritz-Carlton brand in 2011 as Hotel Manager of The Ritz-Carlton, Washington DC and was proud to be a cultural ambassador and presenter for The Ritz-Carlton Leadership Center. Through the BLT process, he was able to dramatically increase customer satisfaction and EES scores as well as maintain their AAA 5-Diamond rating.

In 2013 Mr. Child took on his first General Manager role at the Renaissance Washington, D.C. Dupont Circle where he improved all areas of the balanced scorecard, including achieving a record year for revenue and profit in 2015 and again in 2016.

Please visit http://www.marriott.com/hotels/travel/wasbn-bethesda-north-marriott-hotel-and-conference-center/ for more information.

Mr. Child can be contacted at +1 202-888-3573 or David.Child@marriott.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.