Editorial Board   Guest Author

Mr. Child

David Child

General Manager, Bethesda North Marriott Hotel & Conference Center

Dedicated to serving his community, David Child has been an active member on the Board of Directors for Boys Town of Washington, D.C. for the past six years. He sits on the boards for Visit Montgomery and the newly formed Foundation of Hospitality and Restaurant Management, in addition to chairing the Suburban Maryland Business Council for Marriott.

Mr. Child's most recent position has been the General Manager of the Bethesda Marriott, where he has been instrumental in transforming and re-positioning the hotel into one that is recognized today, as a leader in both the market and the Marriott brand.

A 30 year veteran of the industry, Mr. Child graduated from the University of Huddersfield in England with a degree in Hotel and Restaurant Management in 1991. He joined the Mayflower Hotel in 1993, where he spent seven years in various Food & Beverage and Sales management positions. In 2000, he moved to the Renaissance Westchester Hotel NY as the Director of Food and Beverage and ultimately the Director of Operations in 2003.

In 2007, Mr. Child returned to Washington as the Director of Food and Beverage at the Renaissance Washington DC. He joined The Ritz-Carlton brand in 2011 as Hotel Manager of The Ritz-Carlton, Washington DC and was proud to be a cultural ambassador and presenter for The Ritz-Carlton Leadership Center. Through the BLT process, he was able to dramatically increase customer satisfaction and EES scores as well as maintain their AAA 5-Diamond rating.

In 2013 Mr. Child took on his first General Manager role at the Renaissance Washington, D.C. Dupont Circle where he improved all areas of the balanced scorecard, including achieving a record year for revenue and profit in 2015 and again in 2016.

Please visit http://www.marriott.com/hotels/travel/wasbn-bethesda-north-marriott-hotel-and-conference-center/ for more information.

Mr. Child can be contacted at +1 202-888-3573 or David.Child@marriott.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.