Editorial Board   Guest Author

Mr. De Lowe

Brian De Lowe

President & Co-Founder, Proper Hospitality

Brian De Lowe is President and Co-Founder of Proper Hospitality, which operates and brands high-end lifestyle hospitality experiences under its Proper, Avalon, and Custom brands. In his role as President at Proper Hospitality, Mr. De Lowe is responsible for finding and developing buildings in culturally vibrant cities and neighborhoods.

Together with his partners and the rest of Proper's executive leadership, Mr. De Lowe brings together a team of talented people in design, food & beverage, health & wellness, and hospitality to make the buildings come alive as unique, one-of-a-kind, high-end lifestyle hotels. He also oversees overall strategy and the conceptualization and development of the Proper brand, as well as strategic and culinary partnerships.

Mr. De Lowe is also President and Co-Founder of Kor Real Estate Partners, a fully-integrated real estate investment, development and management firm that is well regarded for its use of creative design and distinctive branding to bring enhanced value to its investments in hotels, multifamily, and other lifestyle real estate assets. At Kor, he leads corporate strategy and the sourcing and execution of all real estate acquisitions & partnerships, having successfully closed over $1 billion of lifestyle real estate projects since re-launching Kor in 2012.

Prior to founding Proper Hospitality, Mr. De Lowe was the Vice President of Strategy & Business Development for Viceroy Hotel Group, where he oversaw all aspects of the company's acquisition and business development activities throughout the Americas.

Previously, Mr. De Lowe served as Development Director at Kor, leading the acquisition, development and redevelopment of urban multifamily, adaptive reuse, and hotel projects in the U.S. and Latin America.

Mr. De Lowe is a graduate of the University of Southern California's Marshall School of Business, where he graduated magna cum laude, and currently resides in Santa Monica, California with his wife and daughter.

Please visit http://www.properhotel.com for more information.

Mr. De Lowe can be contacted at +1 424-244-1729 or brian.delowe@properhotel.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.