Editorial Board   Guest Author

Mr. De Lowe

Brian De Lowe

President & Co-Founder, Proper Hospitality

Brian De Lowe is President and Co-Founder of Proper Hospitality, which operates and brands high-end lifestyle hospitality experiences under its Proper, Avalon, and Custom brands. In his role as President at Proper Hospitality, Mr. De Lowe is responsible for finding and developing buildings in culturally vibrant cities and neighborhoods.

Together with his partners and the rest of Proper's executive leadership, Mr. De Lowe brings together a team of talented people in design, food & beverage, health & wellness, and hospitality to make the buildings come alive as unique, one-of-a-kind, high-end lifestyle hotels. He also oversees overall strategy and the conceptualization and development of the Proper brand, as well as strategic and culinary partnerships.

Mr. De Lowe is also President and Co-Founder of Kor Real Estate Partners, a fully-integrated real estate investment, development and management firm that is well regarded for its use of creative design and distinctive branding to bring enhanced value to its investments in hotels, multifamily, and other lifestyle real estate assets. At Kor, he leads corporate strategy and the sourcing and execution of all real estate acquisitions & partnerships, having successfully closed over $1 billion of lifestyle real estate projects since re-launching Kor in 2012.

Prior to founding Proper Hospitality, Mr. De Lowe was the Vice President of Strategy & Business Development for Viceroy Hotel Group, where he oversaw all aspects of the company's acquisition and business development activities throughout the Americas.

Previously, Mr. De Lowe served as Development Director at Kor, leading the acquisition, development and redevelopment of urban multifamily, adaptive reuse, and hotel projects in the U.S. and Latin America.

Mr. De Lowe is a graduate of the University of Southern California's Marshall School of Business, where he graduated magna cum laude, and currently resides in Santa Monica, California with his wife and daughter.

Please visit http://www.properhotel.com for more information.

Mr. De Lowe can be contacted at +1 424-244-1729 or brian.delowe@properhotel.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.