Editorial Board   Guest Author

Mr. De Lowe

Brian De Lowe

President & Co-Founder, Proper Hospitality

Brian De Lowe is President and Co-Founder of Proper Hospitality, which operates and brands high-end lifestyle hospitality experiences under its Proper, Avalon, and Custom brands. In his role as President at Proper Hospitality, Mr. De Lowe is responsible for finding and developing buildings in culturally vibrant cities and neighborhoods.

Together with his partners and the rest of Proper's executive leadership, Mr. De Lowe brings together a team of talented people in design, food & beverage, health & wellness, and hospitality to make the buildings come alive as unique, one-of-a-kind, high-end lifestyle hotels. He also oversees overall strategy and the conceptualization and development of the Proper brand, as well as strategic and culinary partnerships.

Mr. De Lowe is also President and Co-Founder of Kor Real Estate Partners, a fully-integrated real estate investment, development and management firm that is well regarded for its use of creative design and distinctive branding to bring enhanced value to its investments in hotels, multifamily, and other lifestyle real estate assets. At Kor, he leads corporate strategy and the sourcing and execution of all real estate acquisitions & partnerships, having successfully closed over $1 billion of lifestyle real estate projects since re-launching Kor in 2012.

Prior to founding Proper Hospitality, Mr. De Lowe was the Vice President of Strategy & Business Development for Viceroy Hotel Group, where he oversaw all aspects of the company's acquisition and business development activities throughout the Americas.

Previously, Mr. De Lowe served as Development Director at Kor, leading the acquisition, development and redevelopment of urban multifamily, adaptive reuse, and hotel projects in the U.S. and Latin America.

Mr. De Lowe is a graduate of the University of Southern California's Marshall School of Business, where he graduated magna cum laude, and currently resides in Santa Monica, California with his wife and daughter.

Please visit http://www.properhotel.com for more information.

Mr. De Lowe can be contacted at +1 424-244-1729 or brian.delowe@properhotel.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.