Editorial Board   Guest Author

Mr. De Lowe

Brian De Lowe

President & Co-Founder, Proper Hospitality

Brian De Lowe is President and Co-Founder of Proper Hospitality, which operates and brands high-end lifestyle hospitality experiences under its Proper, Avalon, and Custom brands. In his role as President at Proper Hospitality, Mr. De Lowe is responsible for finding and developing buildings in culturally vibrant cities and neighborhoods.

Together with his partners and the rest of Proper's executive leadership, Mr. De Lowe brings together a team of talented people in design, food & beverage, health & wellness, and hospitality to make the buildings come alive as unique, one-of-a-kind, high-end lifestyle hotels. He also oversees overall strategy and the conceptualization and development of the Proper brand, as well as strategic and culinary partnerships.

Mr. De Lowe is also President and Co-Founder of Kor Real Estate Partners, a fully-integrated real estate investment, development and management firm that is well regarded for its use of creative design and distinctive branding to bring enhanced value to its investments in hotels, multifamily, and other lifestyle real estate assets. At Kor, he leads corporate strategy and the sourcing and execution of all real estate acquisitions & partnerships, having successfully closed over $1 billion of lifestyle real estate projects since re-launching Kor in 2012.

Prior to founding Proper Hospitality, Mr. De Lowe was the Vice President of Strategy & Business Development for Viceroy Hotel Group, where he oversaw all aspects of the company's acquisition and business development activities throughout the Americas.

Previously, Mr. De Lowe served as Development Director at Kor, leading the acquisition, development and redevelopment of urban multifamily, adaptive reuse, and hotel projects in the U.S. and Latin America.

Mr. De Lowe is a graduate of the University of Southern California's Marshall School of Business, where he graduated magna cum laude, and currently resides in Santa Monica, California with his wife and daughter.

Please visit http://www.properhotel.com for more information.

Mr. De Lowe can be contacted at +1 424-244-1729 or brian.delowe@properhotel.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.