Editorial Board   Guest Author

Ms. Buono

Cheryl Buono

Vice President of Media Activation, JL Media

Cheryl Buono is the vice president of media activation for JL Media, an award-winning integrated media and marketing company located in East Union, New Jersey offering more than 30 years of integrated media strategy.

In her current role, Ms. Buono works to accomplish clients' goals through strategic thinking, insights and analytics, along with years of experience honing her craft.

Prior to joining JL Media, Ms. Buono held a series of executive and managerial positions with Marketsmith Inc., TWO Nil, DRM Partners Inc., Integrated Media Solutions, OMD, ID Media and Ellentuck & Springer, all marketing and advertising agencies located in New York and/or New Jersey.

A media expert with a stellar record of achieving client goals by creating innovative media campaigns and brand strategies that maximize the client's return on investment (ROI), Ms. Buono brings 20 years of experience in performance-based media in multiple verticals. These vertical markets where she has excelled include hospitality, entertainment, medical, e-commerce, automotive, retail, tourism, insurance, education and finance.

Ms. Buono's specialties include lead generation and conversion driven campaigns, programmatic display, location-based targeting, digital video, audio, native, non-linear and linear television inclusive of national cable syndication, national network and local broadcast.

Ms. Buono brings extensive leadership and personnel management experience to her role, having led teams of marketing, advertising and media purchasing professionals throughout her career, in addition to several years of direct client account management experience prior to moving into her executive-level roles.

Ms. Buono earned her bachelor's degree in liberal studies from Rowan University in New Jersey

Please visit http://www.jlmedia.com for more information.

Ms. Buono can be contacted at +1 908-687-8700 or cbuono@jlmedia.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.