Editorial Board   Guest Author

Ms. Fregoso

Verónica Fregoso

Director of Sales, Seadust Cancun Family Resort

Veronica Fregoso is a leading executive with more than 20 years of experience in the hospitality industry and a well-rounded understanding hotel management. Ms. Fregoso currently serves as the Director of Sales for Seadust Cancun Family Resort, an all-inclusive beachfront resort in Cancun, Mexico.

During her time at Seadust Cancun Family Resort, Ms. Fregoso has overseen the complete rebranding of the all-inclusive resort, resulting in increased occupancy rates and better market mix which led to the property being named awarded the TripAdvisor's Certificate of Excellence as "Top 3 Resort in Cancun" in 2018.

Prior to joining Seadust Cancun Family Resort, Ms. Fregoso was General Manager for Holiday Inn Express where she developed a proven track record of bringing in awards while leading the hotel towards their set goals.

Following her role at Holiday Inn Express, Ms. Fregoso joined the Great Parnassus Family Resort as a Sales Manager. After a successful year, the hotel expanded and she was promoted to Director of Sales, where she was responsible for hotel openings, revenue management, budget plan developments and more.

Ms. Fregoso holds a General Manager certification from the Holiday Inn University in Atlanta, Georgia and continues to expand her hospitality knowledge through various certification paths and courses.

Please visit http://www.seadustcancun.com for more information.

Ms. Fregoso can be contacted at +52 998-287-1400 or vfregoso@seaductcancun.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.