Editorial Board   Guest Author

Ms. Fregoso

Verónica Fregoso

Director of Sales, Seadust Cancun Family Resort

Veronica Fregoso is a leading executive with more than 20 years of experience in the hospitality industry and a well-rounded understanding hotel management. Ms. Fregoso currently serves as the Director of Sales for Seadust Cancun Family Resort, an all-inclusive beachfront resort in Cancun, Mexico.

During her time at Seadust Cancun Family Resort, Ms. Fregoso has overseen the complete rebranding of the all-inclusive resort, resulting in increased occupancy rates and better market mix which led to the property being named awarded the TripAdvisor's Certificate of Excellence as "Top 3 Resort in Cancun" in 2018.

Prior to joining Seadust Cancun Family Resort, Ms. Fregoso was General Manager for Holiday Inn Express where she developed a proven track record of bringing in awards while leading the hotel towards their set goals.

Following her role at Holiday Inn Express, Ms. Fregoso joined the Great Parnassus Family Resort as a Sales Manager. After a successful year, the hotel expanded and she was promoted to Director of Sales, where she was responsible for hotel openings, revenue management, budget plan developments and more.

Ms. Fregoso holds a General Manager certification from the Holiday Inn University in Atlanta, Georgia and continues to expand her hospitality knowledge through various certification paths and courses.

Please visit http://www.seadustcancun.com for more information.

Ms. Fregoso can be contacted at +52 998-287-1400 or vfregoso@seaductcancun.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.