Editorial Board   Guest Author

Ms. Fregoso

Verónica Fregoso

Director of Sales, Seadust Cancun Family Resort

Veronica Fregoso is a leading executive with more than 20 years of experience in the hospitality industry and a well-rounded understanding hotel management. Ms. Fregoso currently serves as the Director of Sales for Seadust Cancun Family Resort, an all-inclusive beachfront resort in Cancun, Mexico.

During her time at Seadust Cancun Family Resort, Ms. Fregoso has overseen the complete rebranding of the all-inclusive resort, resulting in increased occupancy rates and better market mix which led to the property being named awarded the TripAdvisor's Certificate of Excellence as "Top 3 Resort in Cancun" in 2018.

Prior to joining Seadust Cancun Family Resort, Ms. Fregoso was General Manager for Holiday Inn Express where she developed a proven track record of bringing in awards while leading the hotel towards their set goals.

Following her role at Holiday Inn Express, Ms. Fregoso joined the Great Parnassus Family Resort as a Sales Manager. After a successful year, the hotel expanded and she was promoted to Director of Sales, where she was responsible for hotel openings, revenue management, budget plan developments and more.

Ms. Fregoso holds a General Manager certification from the Holiday Inn University in Atlanta, Georgia and continues to expand her hospitality knowledge through various certification paths and courses.

Please visit http://www.seadustcancun.com for more information.

Ms. Fregoso can be contacted at +52 998-287-1400 or vfregoso@seaductcancun.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.