Editorial Board   Guest Author

Ms. Fregoso

Verónica Fregoso

Director of Sales, Seadust Cancun Family Resort

Veronica Fregoso is a leading executive with more than 20 years of experience in the hospitality industry and a well-rounded understanding hotel management. Ms. Fregoso currently serves as the Director of Sales for Seadust Cancun Family Resort, an all-inclusive beachfront resort in Cancun, Mexico.

During her time at Seadust Cancun Family Resort, Ms. Fregoso has overseen the complete rebranding of the all-inclusive resort, resulting in increased occupancy rates and better market mix which led to the property being named awarded the TripAdvisor's Certificate of Excellence as "Top 3 Resort in Cancun" in 2018.

Prior to joining Seadust Cancun Family Resort, Ms. Fregoso was General Manager for Holiday Inn Express where she developed a proven track record of bringing in awards while leading the hotel towards their set goals.

Following her role at Holiday Inn Express, Ms. Fregoso joined the Great Parnassus Family Resort as a Sales Manager. After a successful year, the hotel expanded and she was promoted to Director of Sales, where she was responsible for hotel openings, revenue management, budget plan developments and more.

Ms. Fregoso holds a General Manager certification from the Holiday Inn University in Atlanta, Georgia and continues to expand her hospitality knowledge through various certification paths and courses.

Please visit http://www.seadustcancun.com for more information.

Ms. Fregoso can be contacted at +52 998-287-1400 or vfregoso@seaductcancun.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.