Editorial Board   Guest Author

Mr. Isvan

Omer Isvan

Founder & President, Servotel

Omer Isvan is the founder and president of Servotel, celebrating over 30 years of evolution into a global Hotel & Resort consulting boutique. Servotel is now widely recognized as the leading advisor in the investment and development of hotels, resorts, wellness facilities and integrated residential and mixed-use lifestyle developments worldwide.

Backed up with industry-leading specialists based in London and Istanbul, Mr. Isvan's experience spans over 43 countries and numerous projects advising investors in every step of investment and development from green-field concepting stage through to asset management of hotels, resorts, destination wellness and lifestyle communities, most involving the selection of and cooperation with global hospitality and spa operators and brands.  

Mr. Isvan's unique approach and vision for development advisory field, strong passion for a fully coherent holistic R&D and expertise base that plugs-in to the investor and that maintains the link between the vision, physical and operational concept and the financial feasibility, led to Servotel's fully integrated multi-discipline structure. This structure includes specialists in concept and creative elements, legal, economic, financial, market research & marketing, design & engineering to complement and cohere the investor, its architects, designers, specialist consultants and operators throughout the development and pre-opening process.

A graduate of University of Surrey, England, Mr. Isvan is a Fellow of Institute of Hospitality; member of the board of the Global Wellness Institute, Advisory Board member of the International Hotel Investment Forum and the Global Wellness Summit and member of Institute of Directors and British Institute of Management. Mr. Isvan is also reported to have introduced the term 'boutique hotel' into the industry and is one of few industry leaders to have made the cover of Business Week. Alongside his career, Mr. Isvan contributes to the industry by delivering keynote lectures on hospitality development at conferences and leading universities and corporate MBA's globally.  

Please visit http://www.servotel.net for more information.

Mr. Isvan can be contacted at +44 02071291251 or omer@servotel.net

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.