Editorial Board   Guest Author

Mr. Sayyadi

Mostafa Sayyadi

Management Consultant, The Change Leader Consulting Inc

As an international management consultant with over 10 years of experience in industry, Mostafa Sayyadi works with senior business leaders, mangers, and staff to effectively develop knowledge and innovation in companies.

Mr. Sayyadi has led change management initiatives and the development of enterprise strategic management frameworks to strategically manage organizational knowledge. Working in various countries assists global and domestic leaders to minimize the business risks of working across cultures and with people from diverse cultural backgrounds, enhance their intercultural effectiveness, deliver innovation and business results.

Mr. Sayyadi's research experience also developed analytical skills, logical reasoning, the ability to reflect and to use carefully reasoned arguments to present and defend insights. He has extensive writing experience, which includes his publications in academic journals, conference proceedings and research reports on a range of topics.

Mr. Sayyadi is a Business Book Author and a Columnist for Consulting Magazine (New York, US), HR.com (Toronto, Canada), Home Business Magazine (California, US), Industrial Management Magazine (Middle East & Western Asia) and his work has been featured in these top-flight business publications.

In recognition of his work with Australian Institute of Management and Australian Human Resources Institute, Mr. Sayyadi has been awarded the titles, "Associate Fellow of the Australian Institute of Management" (AFAIM), "Certified Professional Manager" (CPMgr)" and "Certified Professional in Human Resources" (CAHRI)".

Please visit http://www.thechangeleader.com for more information.

Mr. Sayyadi can be contacted at +61 411273956 or inquiry@thechangeleader.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.