Editorial Board   Guest Author

Mr. Kurre

Adrian Kurre

Global Head of Home2 Suites by Hilton, All Suites Brands by Hilton

Adrian Kurre serves as the global head for Home2 Suites by Hilton; the award-winning brand that is part of Hilton's "All Suites" category. Mr. Kurre is responsible for the overall strategy for the brand, with his primary objectives to diversify and increase revenue, drive brand growth and development, increase consumer loyalty, as well as maintain collaborative relationships with hotel owners and management company representatives to position Home2 Suites as an innovator in the All-Suites category. He also continues to build on the commitment of the brand's award winning customer satisfaction culture.

Mr. Kurre is a highly experienced brand leader, with nearly 40 years of hospitality experience. Prior to his appointment as global head for Home2 Suites by Hilton, he led the growth and development as global head for Hilton Garden Inn. During his nineteen-year tenure, Hilton Garden Inn grew from merely four hotels to more than 650 global properties with multiple award wins.

Previous positions have included Vice President of Brand Management of Focused Service Hotels for Hilton Garden Inn, Hilton Suites and DoubleTree Club by Hilton hotels, as well as global head of Homewood Suites by Hilton.

Please visit http://www.hilton.com/ for more information.

Mr. Kurre can be contacted at +1 305-363-4711 or adrian.kurre@hilton.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.