Editorial Board   Guest Author

Mr. Eisen

David Eisen

Director of Hotel Intelligence & Customer Solutions, Americas, HotStats

David Eisen is Director of Hotel Intelligence and Customer Solutions, Americas, for HotStats, a global monthly profit-and-loss data benchmarking platform, which tracks more than 550 KPIs across 70 areas of hotel revenue, cost, profit and statistics. It offers services that include internal and external benchmarking and market reporting.

The HotStats database totals millions of hotel rooms worldwide, with current clients including the global managed portfolios of Marriott International, Hilton, IHG and Hyatt. Mr. Eisen is responsible for business development activity and developing content marketing strategies to drive HotStats' brand awareness and industry expertise.

Prior to joining HotStats, Mr. Eisen served as Editor-in-Chief of the Questex Hospitality Group, which includes Hotel Management magazine. His responsibilities included overseeing content direction for the magazine and website, and leading content creation for events and conferences that fell under the Questex umbrella. Prior to Questex, he was hotel editor at Business Travel News.

Before entering the hospitality industry, Mr. Eisen, fulfilling his lifelong passion in sports, worked at The Associated Press in New York on the media company's sports desk. His biggest achievement was covering a New York Knicks game at Madison Square Garden, where he wrote the national game story.

Mr. Eisen has a master's degree in hospitality industry studies from New York University's Jonathan M. Tisch Center for Hospitality and Tourism. He frequently participates on panels and roundtable discussions on myriad global hospitality industry trends and topics.

Please visit https://www.hotstats.com for more information.

Mr. Eisen can be contacted at +1 201-611-7386 or david.eisen@hotstats.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.