Editorial Board   Guest Author

Ms. Meledo

Caroline Meledo

Director Corporate Responsibility & Human Rights, Hilton

Caroline Meledo drives Hilton's 2030 Travel with Purpose Goals to redefine sustainable travel. She is responsible for strategy and partnerships across destination stewardship, local sourcing, cool food and inclusive growth across Hilton's portfolio of 5,700 hotels in 113 countries.

Ms. Meledo established Hilton's corporate responsibility function for Hilton's Europe, Middle East and Africa region when she joined the company in 2013 at their London offices. She developed the regional strategy, established the governance and led team member and leadership engagement across the region's 57 countries. She had a particular focus on innovative partnerships for refugee engagement, soap recycling, and sustainable food.

Ms. Meledo is also Hilton's global lead on human rights including strategy development, embedding human rights due diligence across operations, supply chain and communities, leading industry collaboration and establishing cross- sector partnerships.

Previously, Ms. Meledo was part of the Corporate Responsibility team at Sodexo UK & Ireland, driving the sustainable food agenda and innovative partnerships across public and private client segments covering over 35,000 employees. In 2009, Ms. Meledo was part of the team of the UN Special Representative for Business and Human Rights, providing gender expertise to the development of the UN Guiding Principles on Business and Human Rights.

Ms. Meledo earned her Masters of Arts degree in International Relations, International Economics and International Law from the School of Advanced International Studies (SAIS), Johns Hopkins University. She also has a double Diploma in Political Science from the Institut d'Etudes Politique in Lille, France (Sciences Po), and the Westfaelische Universitaet Muenster, Germany.

Please visit http://www.hilton.com for more information.

Ms. Meledo can be contacted at +1 703-847-5000 or caroline.meledo@hilton.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.