Editorial Board   Guest Author

Ms. Hurley

Amanda Hurley

Corporate Director of Marketing, broughtonHOTELS

Before joining broughtonHOTELS in October of 2018, Amanda Hurley spent nearly a decade honing her digital marketing skills for various hospitality companies and marketing agencies. In fact, Ms. Hurley's professional career first began as a Reservationist for Ayres Hotels of Southern California, in which she quickly worked her way up to Social Media Coordinator for the Orange County branch of Ayres Hotels.

Ms. Hurley eventually served as Creative Director for a Southern California marketing agency. From there, she became Corporate Director of Marketing for hotel management company, broughtonHOTELS.

As the Corporate Director of Marketing for broughtonHOTELS Ms. Hurley oversees all digital marketing aspects for broughtonHOTELS Management and individual portfolio hotels. In this regard, she is responsible for digital advertising, website content management, social media marketing, event planning, public relations and driving direct conversions for all hotels in the portfolio.

Ms. Hurley's thorough experience and knowledge in the social media marketing space through managing multiple hotel social media channels has led her to manage, train, and mentor all social media marketing leaders at each broughtonHOTELS property.

Ms. Hurley graduated from Oregon State University in Corvallis, Oregon with a Bachelor's Degree in Sociology with an Environment and Natural Resources emphasis and minor in Political Science.

Without the mentorship Ms. Hurley received from her first connection to the hospitality world, the late Mathew Hildebrant, she would have never found her true calling into hospitality marketing.

Please visit http://www.broughtonhotels.com for more information.

Ms. Hurley can be contacted at +1 949-468-0480 or amanda@broughtonhotels.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.