Editorial Board   Guest Author

Ms. Hurley

Amanda Hurley

Corporate Director of Marketing, broughtonHOTELS

Before joining broughtonHOTELS in October of 2018, Amanda Hurley spent nearly a decade honing her digital marketing skills for various hospitality companies and marketing agencies. In fact, Ms. Hurley's professional career first began as a Reservationist for Ayres Hotels of Southern California, in which she quickly worked her way up to Social Media Coordinator for the Orange County branch of Ayres Hotels.

Ms. Hurley eventually served as Creative Director for a Southern California marketing agency. From there, she became Corporate Director of Marketing for hotel management company, broughtonHOTELS.

As the Corporate Director of Marketing for broughtonHOTELS Ms. Hurley oversees all digital marketing aspects for broughtonHOTELS Management and individual portfolio hotels. In this regard, she is responsible for digital advertising, website content management, social media marketing, event planning, public relations and driving direct conversions for all hotels in the portfolio.

Ms. Hurley's thorough experience and knowledge in the social media marketing space through managing multiple hotel social media channels has led her to manage, train, and mentor all social media marketing leaders at each broughtonHOTELS property.

Ms. Hurley graduated from Oregon State University in Corvallis, Oregon with a Bachelor's Degree in Sociology with an Environment and Natural Resources emphasis and minor in Political Science.

Without the mentorship Ms. Hurley received from her first connection to the hospitality world, the late Mathew Hildebrant, she would have never found her true calling into hospitality marketing.

Please visit http://www.broughtonhotels.com for more information.

Ms. Hurley can be contacted at +1 949-468-0480 or amanda@broughtonhotels.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.