Editorial Board   Guest Author

Mr. White

Brandon White

Director of Revenue Management, The Hotel Group

Brandon White of The Hotel Group brings over 15 years of experience in the hospitality industry. As Director of Revenue Management, Mr. White oversees a team of Regional Revenue Managers whose focus is on maximizing profitability for The Hotel Group's portfolio of hotels and restaurants.

The Hotel Group (THG) is a nationally recognized leading hotel management and investment company. Since its inception in 1984, THG has managed and/or owned over 125 properties in 25 states representing over 20 brands, directed the design and construction of nearly 50 new hotels, and completed the acquisition of nearly $200 million in private investment through the Hotel Group Opportunity Funds. Ranging from select-service hotels in suburban communities to full-service hotels in large metropolitan markets, The Hotel Group focuses is on connecting with the right partner, preferred brands and in dynamic and growing markets.

Mr. White is skilled in many areas including analyzing Smith Travel Research (STR) data, a recognized hospitality reporting system, and Travelclick, a hotel reporting system utilized to measure trends in hotel markets. He has extensive experience working with major U.S. hotel brands such as Marriott International, Hilton, InterContinental Hotels Group, Hyatt, Radisson, Choice Hotels and Wyndham Hotels and Resorts which provides specialized and valuable insight.

Mr. White worked for multiple Hulsing Hotels properties prior to joining THG's Crown Plaza Kansas City Downtown in 2010 and being promoted into a revenue management role. During his tenure with The Hotel Group Mr. White has directly overseen the growth of 18 hotels and helped to make them to top earners in their respective markets.

Please visit http://www.thehotelgroup.com for more information.

Mr. White can be contacted at +1 425-771-1788 or bwhite@thehotelgroup.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.