Editorial Board   Guest Author

Mr. White

Brandon White

Director of Revenue Management, The Hotel Group

Brandon White of The Hotel Group brings over 15 years of experience in the hospitality industry. As Director of Revenue Management, Mr. White oversees a team of Regional Revenue Managers whose focus is on maximizing profitability for The Hotel Group's portfolio of hotels and restaurants.

The Hotel Group (THG) is a nationally recognized leading hotel management and investment company. Since its inception in 1984, THG has managed and/or owned over 125 properties in 25 states representing over 20 brands, directed the design and construction of nearly 50 new hotels, and completed the acquisition of nearly $200 million in private investment through the Hotel Group Opportunity Funds. Ranging from select-service hotels in suburban communities to full-service hotels in large metropolitan markets, The Hotel Group focuses is on connecting with the right partner, preferred brands and in dynamic and growing markets.

Mr. White is skilled in many areas including analyzing Smith Travel Research (STR) data, a recognized hospitality reporting system, and Travelclick, a hotel reporting system utilized to measure trends in hotel markets. He has extensive experience working with major U.S. hotel brands such as Marriott International, Hilton, InterContinental Hotels Group, Hyatt, Radisson, Choice Hotels and Wyndham Hotels and Resorts which provides specialized and valuable insight.

Mr. White worked for multiple Hulsing Hotels properties prior to joining THG's Crown Plaza Kansas City Downtown in 2010 and being promoted into a revenue management role. During his tenure with The Hotel Group Mr. White has directly overseen the growth of 18 hotels and helped to make them to top earners in their respective markets.

Please visit http://www.thehotelgroup.com for more information.

Mr. White can be contacted at +1 425-771-1788 or bwhite@thehotelgroup.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.