Editorial Board   Guest Author

Mr. White

Brandon White

Director of Revenue Management, The Hotel Group

Brandon White of The Hotel Group brings over 15 years of experience in the hospitality industry. As Director of Revenue Management, Mr. White oversees a team of Regional Revenue Managers whose focus is on maximizing profitability for The Hotel Group's portfolio of hotels and restaurants.

The Hotel Group (THG) is a nationally recognized leading hotel management and investment company. Since its inception in 1984, THG has managed and/or owned over 125 properties in 25 states representing over 20 brands, directed the design and construction of nearly 50 new hotels, and completed the acquisition of nearly $200 million in private investment through the Hotel Group Opportunity Funds. Ranging from select-service hotels in suburban communities to full-service hotels in large metropolitan markets, The Hotel Group focuses is on connecting with the right partner, preferred brands and in dynamic and growing markets.

Mr. White is skilled in many areas including analyzing Smith Travel Research (STR) data, a recognized hospitality reporting system, and Travelclick, a hotel reporting system utilized to measure trends in hotel markets. He has extensive experience working with major U.S. hotel brands such as Marriott International, Hilton, InterContinental Hotels Group, Hyatt, Radisson, Choice Hotels and Wyndham Hotels and Resorts which provides specialized and valuable insight.

Mr. White worked for multiple Hulsing Hotels properties prior to joining THG's Crown Plaza Kansas City Downtown in 2010 and being promoted into a revenue management role. During his tenure with The Hotel Group Mr. White has directly overseen the growth of 18 hotels and helped to make them to top earners in their respective markets.

Please visit http://www.thehotelgroup.com for more information.

Mr. White can be contacted at +1 425-771-1788 or bwhite@thehotelgroup.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.