Editorial Board   

Mr. Post

Robert Post

CEO, Knowland

Robert (Bob) Post is currently the Chief Executive Officer at Knowland, a provider of hospitality software to properties looking to regain control of their profitability. Mr. Post joined Knowland in May, 2019 to lead them through their next phase of growth. He is also the Executive Chairman of FranConnect and a former Board Member of The Monaker Group.

As an entrepreneur and veteran software company executive, Mr. Post excels at leading tech companies through mid-cap stages of growth, including exit strategies. He specializes in restructuring and operational turnarounds for private equity and public entities. He focuses his efforts on businesses with growth paths from $10m to $200m in revenue.

As a Chief Executive Officer, Chief Financial Officer and other executive leadership roles, Mr. Post has worked with many high-growth companies including TravelCLICK, FranConnect, Cloud5 Communications and Oracle Hospitality. In addition, he provides executive-level consulting on Technology and Distribution technology to Travel and Hospitality industry brands including Marriott, Amadeus, and IHG.

Mr. Post was recognized as the CEO of the Year by the Illinois Information Technology Association and named a finalist for the Ernst & Young Entrepreneur of the Year Award. He earned a Bachelor of Science from Duquesne University and attended the Advanced Management Program with Wharton School of Business. You can connect with Mr. Post on LinkedIn.

Please visit http://www.Knowland.com for more information.

Mr. Post can be contacted at +1 571-429-5772 or bpost@knowland.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.