Editorial Board   Guest Author

Mr. Allvey

Mark Allvey

Managing Director, Niquesa Travel

Niquesa Travel's Managing Director Mark Allvey has spent 30 years in the luxury hotel sector in Europe, Asia and North America, working with brands such as One & Only Resorts, Rocco Forte Hotels and The Oberoi Group.

Mr. Allvey's global black book of hotel contacts is invaluable in ensuring Niquesa Travel's clients enjoy the best possible rates, upgrades and VIP services when travelling. One of his abiding travel memories is of approaching the almighty cascades of Iguazú Falls by helicopter: "Above the roaring wall of water that separate Brazil and Argentina, technicolour rainbows come and go in the clouds of mist around you. After viewing the falls from above, we saw them from underneath in a jet boat - a gratifyingly real (and wet) encounter! I find getting up close with nature awe-inspiring."

Located in central London, Niquesa Travel was founded to provide couples, families and small private groups with luxury holidays that are truly unique, experiential and life-enhancing. Niquesa Travel's commitment is to curate journeys - both physical and emotional. Rather than book a holiday based on where you want to go, its objective is to create an experience around how you want to feel.

Niquesa Travel pledge to set the scene for unique and unforgettable experiences for you and your loved-ones, with a reputation for seamlessly organising every minute detail of your trip, so that you can focus on the more important things in life. Its personal approach ensures that every element, from the proposal to the trip itself, evolves along with your changing needs, wishes and desires.

Please visit http://www.niquesatravel.com for more information.

Mr. Allvey can be contacted at +44 02038298080 or mark.allvey@niquesa.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.