Editorial Board   Guest Author

Mr. Allvey

Mark Allvey

Managing Director, Niquesa Travel

Niquesa Travel's Managing Director Mark Allvey has spent 30 years in the luxury hotel sector in Europe, Asia and North America, working with brands such as One & Only Resorts, Rocco Forte Hotels and The Oberoi Group.

Mr. Allvey's global black book of hotel contacts is invaluable in ensuring Niquesa Travel's clients enjoy the best possible rates, upgrades and VIP services when travelling. One of his abiding travel memories is of approaching the almighty cascades of Iguazú Falls by helicopter: "Above the roaring wall of water that separate Brazil and Argentina, technicolour rainbows come and go in the clouds of mist around you. After viewing the falls from above, we saw them from underneath in a jet boat - a gratifyingly real (and wet) encounter! I find getting up close with nature awe-inspiring."

Located in central London, Niquesa Travel was founded to provide couples, families and small private groups with luxury holidays that are truly unique, experiential and life-enhancing. Niquesa Travel's commitment is to curate journeys - both physical and emotional. Rather than book a holiday based on where you want to go, its objective is to create an experience around how you want to feel.

Niquesa Travel pledge to set the scene for unique and unforgettable experiences for you and your loved-ones, with a reputation for seamlessly organising every minute detail of your trip, so that you can focus on the more important things in life. Its personal approach ensures that every element, from the proposal to the trip itself, evolves along with your changing needs, wishes and desires.

Please visit http://www.niquesatravel.com for more information.

Mr. Allvey can be contacted at +44 020-382-98080 or mark.allvey@niquesa.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.