Editorial Board   Guest Author

Ms. Ferguson

Cheryl Ferguson

Director of Sales, Hotel del Coronado

Cheryl Ferguson, CMP, is Director of Sales at Hotel del Coronado in Coronado, California. As part of the executive team, Ms. Ferguson drives the culture of excellence within the sales function of the 131-year-old resort by mentoring and inspiring her team to dream big, and think out of the box for clients of the resort. Ms. Ferguson's approach places an emphasis on long-term relationships and helping clients find solutions to meeting needs by challenging the status quo through innovative processes.

Ms. Ferguson began her career in hospitality in sales at the iconic Grand Hotel on Mackinac Island in her home state of Michigan, and later worked at Grand Traverse Resort and Spa, also in Michigan. She then moved on to Pinehurst Resort and Club in North Carolina, an historical gem from 1895. She later spent three years in the boutique space at Hotel Contessa in San Antonio. Ms. Ferguson is part of an executive committee at Hotel del Coronado responsible for the launch of a $250 million masterplan renovation that will add 29,000 square feet of meeting space to its expansive inventory, which includes The Del's own private beach. The masterplan renovation will be complete in late 2021. Set on one of America's most iconic beaches, the legendary Hotel del Coronado has welcomed travelers for more than 130 years to experience Southern California coastal lifestyle at its best.

When she is not at her beautiful seaside office, she can be found out on a run or on a bike with her husband enjoying San Diego weather.

Please visit http://www.hoteldel.com for more information.

Ms. Ferguson can be contacted at +1 619-435-6611 or cheryl.ferguson@hoteldel.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.