Editorial Board   Guest Author

Mr. Passanante

Frank Passanante

Senior VP, Hilton Worldwide Sales, Americas, Hilton

Frank Passanante is a senior hospitality leader who is passionate about building winning sales teams through intentional development of a coaching culture that places the highest premium on strong customer partnerships that drive mutual success. Purpose-led and committed to sales excellence, Hilton sales professionals thrive on expertly guiding business-to-business customers towards making important purchasing decisions that best meet their meeting, travel, or corporate objectives.

In his current role as Senior Vice President, Hilton Worldwide Sales Americas, Mr. Passanante leads a team of over 275 sales professionals who are based in the Americas and represent Hilton's global portfolio of 17 brands and almost 6,000 hotels. He promotes collaboration across disciplines and world regions, working closely with diverse commercial leaders in Europe, the Middle East, Africa, and Asia Pacific on global strategies.

Mr. Passanante built and refined his hospitality sales and marketing expertise over three decades, with the vast majority of those years devoted to Hilton in various roles of progressive responsibility. His on-property experience spans multiple property types and geographies, but most memorable was his sales and marketing leadership at the iconic Washington Hilton, known for notable events such as annual dinners of the White House Correspondents Association, the National Prayer Breakfast, and inauguration balls. His regional roles included oversight of the company's largest owned assets, from Honolulu to New York.

Mr. Passanante's greatest professional pride is the people with whom he works, whom he describes as caring, committed to their clients, and always striving to be the very best in the business.

Actively engaged in industry organizations across all segments of travel, Mr. Passanante is currently serving a three-year term on the Professional Convention Management Association Board of Directors and is an active voice on the U.S. Travel Association Meetings Mean Business Coalition.

Please visit http://newsroom.hilton.com/ for more information.

Mr. Passanante can be contacted at +1 703-883-1000 or frank.passanante@hilton.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.