Editorial Board   Guest Author

Mr. Passanante

Frank Passanante

Senior VP, Hilton Worldwide Sales, Americas, Hilton

Frank Passanante is a senior hospitality leader who is passionate about building winning sales teams through intentional development of a coaching culture that places the highest premium on strong customer partnerships that drive mutual success. Purpose-led and committed to sales excellence, Hilton sales professionals thrive on expertly guiding business-to-business customers towards making important purchasing decisions that best meet their meeting, travel, or corporate objectives.

In his current role as Senior Vice President, Hilton Worldwide Sales Americas, Mr. Passanante leads a team of over 275 sales professionals who are based in the Americas and represent Hilton's global portfolio of 17 brands and almost 6,000 hotels. He promotes collaboration across disciplines and world regions, working closely with diverse commercial leaders in Europe, the Middle East, Africa, and Asia Pacific on global strategies.

Mr. Passanante built and refined his hospitality sales and marketing expertise over three decades, with the vast majority of those years devoted to Hilton in various roles of progressive responsibility. His on-property experience spans multiple property types and geographies, but most memorable was his sales and marketing leadership at the iconic Washington Hilton, known for notable events such as annual dinners of the White House Correspondents Association, the National Prayer Breakfast, and inauguration balls. His regional roles included oversight of the company's largest owned assets, from Honolulu to New York.

Mr. Passanante's greatest professional pride is the people with whom he works, whom he describes as caring, committed to their clients, and always striving to be the very best in the business.

Actively engaged in industry organizations across all segments of travel, Mr. Passanante is currently serving a three-year term on the Professional Convention Management Association Board of Directors and is an active voice on the U.S. Travel Association Meetings Mean Business Coalition.

Please visit http://newsroom.hilton.com/ for more information.

Mr. Passanante can be contacted at +1 703-883-1000 or frank.passanante@hilton.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.